{"id":26980,"date":"2021-06-14T22:10:17","date_gmt":"2021-06-14T14:10:17","guid":{"rendered":"https:\/\/swarma.org\/?p=26980"},"modified":"2021-06-14T22:10:17","modified_gmt":"2021-06-14T14:10:17","slug":"%e7%be%a4%e4%bd%93%e6%99%ba%e6%85%a7%e5%89%8d%e6%b2%bf%ef%bc%9a%e5%a4%a7%e4%bc%97%e8%af%84%e5%88%86%e8%90%bd%e4%bc%8d%e4%ba%86%ef%bc%8c%e6%83%85%e6%84%9f%e8%af%84%e5%88%86%e6%9b%b4%e6%9c%89%e7%94%a8","status":"publish","type":"post","link":"https:\/\/swarma.org\/?p=26980","title":{"rendered":"\u7fa4\u4f53\u667a\u6167\u524d\u6cbf\uff1a\u5927\u4f17\u8bc4\u5206\u843d\u4f0d\u4e86\uff0c\u60c5\u611f\u8bc4\u5206\u66f4\u6709\u7528"},"content":{"rendered":"
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Mass-scale emotionality reveals human behaviour and marketplace success<\/span><\/p>\n<\/section>\n<\/section>\n

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https:\/\/www.nature.com\/articles\/s41562-021-01098-5<\/span><\/p>\n<\/blockquote>\n


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\u4ee5\u4e0a\u8fd9\u79cd\u60c5\u51b5\u4f1a\u5bfc\u81f4\u4e2a\u4eba\u7ecf\u5e38\u9762\u4e34\u7740\u5728\u4f17\u591a\u661f\u7ea7\u76f8\u4f3c\u7684\u9879\u76ee\u4e2d\u8fdb\u884c\u9009\u62e9\uff0c\u7279\u522b\u662f\u8003\u8651\u5230\u4eba\u4eec\u751a\u81f3\u4e0d\u4f1a\u8003\u8651\u83b7\u5f97\u4f4e\u4e8e3\u661f\u7ea7\u7684\u9009\u9879\u3002\u6240\u4ee5\u661f\u7ea7\u8bc4\u4ef7\u672c\u8eab\u53ef\u80fd\u65e0\u6cd5\u53ef\u9760\u5730\u9884\u6d4b\u5176\u9879\u76ee\u6210\u529f\u4e0e\u5426\uff0c\u5b83\u4e5f\u5e76\u4e0d\u80fd\u4f5c\u4e3a\u5bf9\u9879\u76ee\u771f\u5b9e\u4ef7\u503c\u7684\u6709\u6548\u6027\u53c2\u8003<\/strong>\u3002\u9ad8\u5ea6\u96c6\u4e2d\u7684\u79ef\u6781\u6027\u8bc4\u4ef7\u4f1a\u4f7f\u5176\u6210\u4e3a\u65e0\u6548\u7684\u4fe1\u53f7, \u90a3\u4e48\u7a76\u7adf\u5982\u4f55\u624d\u80fd\u4ece\u8fd9\u4e9b\u6d77\u91cf\u7684\u79ef\u6781\u6027\u8bc4\u4ef7\u4e2d\u83b7\u53d6\u6709\u6548\u7684\u4fe1\u606f\u3002\u6765\u81ea\u7f8e\u56fd\u9a6c\u8428\u8bf8\u585e\u5927\u5b66\u7ba1\u7406\u5b66\u9662\u7684\u6559\u6388 Matthew D. Rocklage \u548c\u5176\u7814\u7a76\u56e2\u961f\u628a\u8fd9\u79cd\u5728\u5927\u91cf\u79ef\u6781\u8bc4\u4ef7\u4e2d\u8fa8\u522b\u6210\u529f\u7684\u6311\u6218\u79f0\u4e3a\u201c\u6d77\u91cf<\/strong>\u201d\u8bc4\u4ef7\u79ef\u6781\u6027\u95ee\u9898\u3002\u4ed6\u4eec\u9996\u5148\u8bc1\u660e\u4e86\u8fd9\u79cd\u201c\u6d77\u91cf\u201d\u79ef\u6781\u6027\u95ee\u9898\u5b58\u5728\u7684\u666e\u904d\u6027\uff0c\u5e76\u4e14\u63d0\u51fa\u5177\u6709\u60c5\u611f\u6027<\/span> (emotionality) <\/span>\u7684\u8bc4\u8ff0\u6027\u8bed\u8a00\u53ef\u4ee5\u5411\u4e2a\u4eba\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u7684\u53c2\u8003\u3002\u4ed6\u4eec\u5c06\u8fd9\u4e00\u7814\u7a76\u6210\u679c\u4ee5\u300aMass-scale emotionality reveals human behaviour and marketplace success\u300b\u4e3a\u9898\u76ee\u53d1\u8868\u5728\u4e86Nature Human Behaviour <\/em>\u4e0a\u3002<\/span><\/p>\n


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3. \u56fe\u4e66\u9500\u91cf\uff1a\u6587\u672c\u60c5\u7eea\u6bd4\u8bc4\u5206\u66f4\u91cd\u8981<\/strong><\/strong><\/p>\n<\/section>\n

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\u5728\u7b2c\u4e8c\u4e2a\u7814\u7a76\u6848\u4f8b\u4e2d\uff0c\u7814\u7a76\u8005\u4eec\u9884\u6d4b\u4e86\u4ece1995\u5e74\u52302015\u5e74\u4e9a\u9a6c\u900a\u7f51\u7ad9\u4e0a\u6240\u6709\u4e66\u7c4d\u7684\u6210\u529f\u6027<\/span>\uff0820\u5e74\u7684\u6570\u636e\uff09<\/span>\u3002\u4ed6\u4eec\u518d\u6b21\u4f7f\u7528\u6bcf\u672c\u4e66\u7684\u524d30\u6761\u8bc4\u8bba\u6765\u7d22\u5f15\u8be5\u4e66\u7684\u661f\u7ea7<\/span>\uff081-5\u661f\uff09<\/span>\u3001\u6587\u672c\u6548\u4ef7\u548c\u6587\u672c\u4e2d\u7684\u60c5\u7eea\u5316\u56e0\u7d20\u3002<\/span><\/p>\n


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\u5728\u5206\u6790\u79ef\u6781\u8bc4\u4ef7\u7684\u4e66\u7c4d\u65f6\uff0c\u4ed6\u4eec\u6839\u636e\u8be5\u4e66\u7684\u5e73\u5747\u661f\u7ea7\u548c\u6587\u672c\u7684\u60c5\u611f\u6027\u6765\u9884\u6d4b\u8be5\u4e66\u7684\u8d2d\u4e70\u91cf\u3002\u5176\u53d1\u73b0\u5e73\u5747\u661f\u7ea7\u662f\u8d2d\u4e70\u7684\u4e00\u4e2a\u8d1f\u9762\u9884\u6d4b\u56e0\u7d20\uff0c\u800c\u6587\u672c\u7684\u60c5\u7eea\u5316\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6b63\u9762\u9884\u6d4b\u56e0\u7d20\u3002\u9664\u4e86\u8fd9\u4e9b\u5f71\u54cd\u4e4b\u5916\uff0c\u524d30\u6761\u8bc4\u8bba\u4e2d\u66f4\u591a\u6b63\u9762\u7684\u60c5\u611f\u6027\u8bed\u8a00\u9884\u793a\u7740\u66f4\u591a\u7684\u8d2d\u4e70\u91cf\uff0c\u5e76\u4e14\u8fd9\u4e00\u7ed3\u8bba\u5728\u767e\u5206\u4e4b93\u7684\u56fe\u4e66\u7c7b\u578b\u4e2d\u90fd\u6709\u5c55\u73b0\u3002<\/span><\/p>\n


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4. \u5e7f\u544a\u4e2d\u65b0\u54c1\u724c\u8ffd\u968f\u8005\uff1a\u8bc4\u4ef7\u9884\u6d4b\u7c89\u4e1d\u589e\u957f<\/strong><\/strong><\/p>\n<\/section>\n

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<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/h3>\n


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\u5728\u7814\u7a76\u6848\u4f8b3\u4e2d\uff0c\u7814\u7a76\u8005\u4eec\u8003\u5bdf\u4e86\u9488\u5bf9\u7535\u89c6\u5e7f\u544a\u7684\u5b9e\u65f6\u63a8\u6587\u7684\u60c5\u611f\u6027\u662f\u5426\u80fd\u9884\u6d4b\u6210\u529f\u548c\u4eba\u7c7b\u884c\u4e3a\uff0c\u5373\u54c1\u724c\u7684\u6bcf\u65e5\u65b0\u7c89\u4e1d\u6570\u91cf\u7684\u589e\u52a0\u3002\u5bf9\u4e8e2016\u5e74\u548c2017\u5e74\u7684\u8d85\u7ea7\u7897\uff0c\u4ed6\u4eec\u83b7\u5f97\u4e86\u53d1\u751f\u5728\u8be5\u8d85\u7ea7\u7897\u5f53\u5929\u7684\u6240\u6709\u5b9e\u65f6\u63a8\u6587\uff0c\u5176\u4e2d\u63d0\u5230\u4e86\u8d85\u7ea7\u7897\u671f\u95f4\u64ad\u653e\u7684\u5e7f\u544a\u3002\u5171\u670984\u5bb6\u4f01\u4e1a\u768494\u4e2a\u5e7f\u544a\uff0c\u5173\u4e8e\u8fd9\u4e9b\u5e7f\u544a\u7684\u63a8\u6587\u603b\u6570\u4e3a187206\u6761\u3002\u7136\u540e\uff0c\u4ed6\u4eec\u4f7f\u7528\u8bc4\u4ef7\u8bcd\u5178\u6765\u91cf\u5316\u63a8\u6587\u4e2d\u5bf9\u6bcf\u4e2a\u5546\u4e1a\u7684\u5e73\u5747\u6548\u4ef7\u548c\u60c5\u7eea\u5316\u7684\u8868\u8fbe\u3002<\/span><\/p>\n


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\u4ed6\u4eec\u53d1\u73b0\u516c\u53f8\u5728\u8d85\u7ea7\u7897\u4e4b\u524d\u79ef\u7d2f\u7684\u7c89\u4e1d\u6570\u91cf\u53ef\u4ee5\u9884\u6d4b\u4ed6\u4eec\u5728\u8d85\u7ea7\u7897\u4e4b\u540e<\/span>\u79ef\u7d2f\u7684\u7c89\u4e1d\u6570\u91cf\uff0c\u4f46\u300a\u4eca\u65e5\u7f8e\u56fd\u300b\u4e0a\u5bf9\u4e8e\u516c\u53f8\u7684\u661f\u7ea7\u8bc4\u5206\u5bf9\u7c89\u4e1d\u6ca1\u6709\u9884\u6d4b\u4f5c\u7528\u3002<\/span><\/p>\n


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\u7136\u540e\uff0c\u4ed6\u4eec\u589e\u52a0\u4e86\u6bcf\u4e2a\u5e7f\u544a\u7684\u63a8\u6587\u7684\u6587\u672c\u60c5\u611f\u6027\u56e0\u7d20\u4f5c\u4e3a\u4e3b\u8981\u9884\u6d4b\u56e0\u7d20\uff0c\u5e76\u589e\u52a0\u4e86\u6587\u672c\u7684\u5e73\u5747\u6548\u4ef7\u4f5c\u4e3a\u63a7\u5236\u53d8\u91cf\u3002\u5176\u53d1\u73b0\u300a\u4eca\u65e5\u7f8e\u56fd\u300b\u7684\u661f\u7ea7\u8bc4\u5206\u548c\u63a8\u6587\u7684\u6548\u4ef7\u5bf9\u65b0\u7c89\u4e1d\u7684\u6570\u91cf\u6ca1\u6709\u9884\u6d4b\u4f5c\u7528\u3002\u7136\u800c,\u5173\u4e8e\u5546\u4e1a\u63a8\u6587\u7684\u6587\u672c\u60c5\u611f\u6027\u8bed\u8a00\u7684\u6b63\u9762\u79ef\u6781\u6027\u7a0b\u5ea6\u8d8a\u9ad8, \u516c\u53f8\u5728\u63a5\u4e0b\u6765\u7684\u4e24\u5468\u5185\u79ef\u7d2f\u7684Facebook\u7c89\u4e1d\u5c31\u8d8a\u591a\u3002<\/span><\/p>\n


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5. \u9910\u5385\u9884\u8ba2\u91cf\uff1a\u8bc4\u5206\u4e0e\u60c5\u7eea\u90fd\u6709\u7528<\/strong><\/strong><\/p>\n<\/section>\n

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<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/h3>\n


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\u5728\u7814\u7a76\u6848\u4f8b4\u4e2d\uff0c\u7814\u7a76\u8005\u4eec\u6839\u636e\u622a\u81f32017\u5e74\u4f0a\u5229\u8bfa\u4f0a\u5dde\u829d\u52a0\u54e5\u5e02\u5b58\u5728\u7684\u6240\u6709\u9910\u5385\u7684\u524d30\u6761Yelp.com\u8bc4\u8bba\uff0c\u7814\u7a76\u4e86\u9910\u5385\u7684\u6210\u529f\u548c\u9884\u5b9a\u91cf\u95ee\u9898\u3002\u4ed6\u4eec\u7528\u8fd9\u4e9b\u8bc4\u8bba\u6765\u7d22\u5f15\u6bcf\u5bb6\u9910\u5385\u7684\u5e73\u5747\u661f\u7ea7<\/span> (1\u52305\u661f)<\/span>\u3001\u6587\u672c\u6548\u4ef7<\/span> (valence)<\/span> \u548c\u6587\u672c\u60c5\u611f\u6027\u3002<\/span><\/p>\n


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\u800c\u8fd9\u4e00\u6b21\uff0c\u4ed6\u4eec\u7684\u7814\u7a76\u7ed3\u679c\u4e0e\u5148\u524d\u76843\u4e2a\u7814\u7a76\u6848\u4f8b\u4e0d\u540c\uff0c\u5728\u9910\u5385\u9884\u5b9a\u91cf\u7684\u95ee\u9898\u4e0a\uff0c\u5e73\u5747\u661f\u7ea7\u8bc4\u4ef7\u53ef\u4ee5\u9884\u6d4b\u66f4\u591a\u7684\u9910\u684c\u9884\u8ba2\u91cf\u3002\u4ed6\u4eec\u63a5\u7740\u5c06\u9910\u5385\u524d30\u6761\u8bc4\u8bba\u7684\u6587\u672c\u60c5\u7eea\u5316\u56e0\u7d20\u4ee5\u53ca\u5176\u6587\u672c\u6548\u4ef7\u6dfb\u52a0\u5230\u56de\u5f52\u6a21\u578b\u4e2d\u53bb\u3002\u5e73\u5747\u661f\u7ea7\u8bc4\u4ef7\u53d8\u5f97\u4e0d\u663e\u8457<\/span>\uff08\u89c1\u56fe2\u5de6\uff09<\/span>\uff0c\u5e76\u4e14\u6587\u672c\u7684\u6548\u4ef7\u5374\u662f\u4e00\u4e2a\u79ef\u6781\u7684\u9884\u6d4b\u56e0\u7d20\u3002\u9664\u4e86\u8fd9\u4e9b\u5f71\u54cd\u4e4b\u5916\uff0c\u5b58\u5728\u7740\u66f4\u591a\u79ef\u6781\u60c5\u611f\u6027\u8bed\u8a00\u8bc4\u4ef7\u7684\u9910\u5385\u5c06\u4f1a\u5f97\u5230\u66f4\u591a\u7684\u7528\u9910\u9884\u5b9a<\/span>\uff08\u89c1\u56fe2\u53f3\uff09<\/span>\u3002<\/span><\/p>\n


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\u56fe2.  (\u5de6) \u9884\u6d4b\u9910\u684c\u9884\u5b9a\u91cf\u4e0e\u5176\u7535\u5f71\u661f\u7ea7\u8bc4\u4ef7\u7684\u5173\u7cfb; (\u53f3) \u9884\u6d4b\u9910\u684c\u9884\u5b9a\u91cf\u4e0e\u5176\u7535\u5f71\u8bc4\u4ef7\u6587\u672c\u4e2d\u7684\u60c5\u7eea\u5316\u56e0\u7d20\u7684\u5173\u7cfb<\/span>
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6. \u201c\u6d77\u91cf\u201d\u8bc4\u4ef7\u79ef\u6781\u6027\u95ee\u9898\u7684\u89e3\u51b3\u9014\u5f84<\/strong><\/strong><\/p>\n<\/section>\n

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\u73b0\u5982\u4eca\uff0c\u5927\u89c4\u6a21\u5728\u7ebf\u8bc4\u4ef7\u4fe1\u606f\u4e2d\u7684\u201c\u6d77\u91cf\u201d\u8bc4\u4ef7\u79ef\u6781\u6027\u95ee\u9898\u5df2\u7ecf\u8d8a\u6765\u8d8a\u666e\u904d\u5316\uff0c\u5e76\u4e14\u6709\u65f6\u4f1a\u4f34\u968f\u7740\u5546\u5bb6\u81ea\u5df1\u4e3a\u4e86\u4f7f\u5f97\u81ea\u5df1\u7684\u5546\u54c1\u6216\u8005\u670d\u52a1\u5f97\u5230\u66f4\u597d\u7684\u9500\u552e\u4ece\u800c\u8fdb\u884c\u5237\u597d\u8bc4\u7684\u64cd\u4f5c\uff0c\u8fd9\u5c31\u4f1a\u8fdb\u4e00\u6b65\u9020\u6210\u5927\u4f17\u6d88\u8d39\u8005\u4ece\u4e2d\u8bc6\u522b\u6709\u6548\u4fe1\u53f7\u7684\u56f0\u96be\u6027\u3002\u800c\u57fa\u4e8e\u60c5\u7eea\u5316\u7684\u8bed\u8a00\u8bc4\u4ef7\u53ef\u4ee5\u6210\u4e3a\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u7684\u6b63\u786e\u9014\u5f84\u3002\u8fd9\u5c31\u9700\u8981\u547c\u5401\u76f8\u5173\u7b2c\u4e09\u65b9\u5e73\u53f0\u7ec4\u7ec7\u8981\u66f4\u52a0\u5173\u6ce8\u4e2a\u4eba\u6001\u5ea6\u7684\u60c5\u611f\u6027\u3002\u5e73\u53f0\u7ba1\u7406\u8005\u53ef\u4ee5\u8003\u8651\u6c47\u603b\u8bc4\u8bba\u8005\u7684\u8bed\u8a00\uff0c\u5e76\u63d0\u4f9b\u4e00\u4e2a\u201c\u60c5\u611f\u661f\u7ea7\u201d\uff0c\u4ee5\u5411\u4e2a\u4eba\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u7684\u8bc4\u4f30\u53c2\u8003\u3002\u800c\u5177\u6709\u6709\u6548\u9884\u6d4b\u6027\uff0c\u5e76\u4e14\u53ef\u4ee5\u53d6\u4ee3\u661f\u7ea7\u8bc4\u4ef7\u7684\u6307\u6807\u7684\u63a2\u7d22\u6027\u7814\u7a76\u5c06\u4f1a\u7559\u7ed9\u5bf9\u6b64\u7814\u7a76\u95ee\u9898\u611f\u5174\u8da3\u7684\u7814\u7a76\u4eba\u5458\u3002<\/span><\/p>\n


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\u53c2\u8003\u6587\u732e\uff1a<\/span><\/strong><\/span><\/p>\n

[1] Hu, N., Zhang, J. & Pavlou, P. A. Overcoming the J-shaped distribution of product reviews. Commun. ACM 52, 144\u2013147 (2009).<\/span><\/p>\n

[2] Woolf, M. Playing with 80 million Amazon product review ratings using Apache Spark. minimaxir http:\/\/minimaxir.com\/2017\/01\/amazon-spark\/ (2017).<\/span><\/p>\n

[3] Yelp Factsheet (Yelp, 2017); https:\/\/www.yelp.com\/factsheet<\/span><\/p>\n

[4] Athey, S., Castillo, J. C. & Knoepfle, D. Service quality in the gig economy: empirical evidence about driving quality at Uber. White Paper. https:\/\/doi. org\/10.2139\/ssrn.3499781 (2019).<\/span><\/p>\n

[5] Tooby, J. & Cosmides, L. The past explains the present. Ethol. Sociobiol. 11, 375\u2013424 (1990).<\/span><\/p>\n

[6] Ekman, P. E. & Davidson, R. J. The Nature of Emotion: Fundamental Questions (Oxford Univ. Press, 1994).<\/span><\/p>\n

[7] Rocklage, M. D. & Fazio, R. H. Attitude accessibility as a function of emotionality. Pers. Soc. Psychol. Bull. 44, 508\u2013520 (2018).<\/span><\/p>\n


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\u793e\u4f1a\u8ba1\u7b97\u7cfb\u5217\u8bfb\u4e66\u4f1a\u542f\u52a8\u62db\u52df<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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