{"id":2714,"date":"2018-04-07T01:00:00","date_gmt":"2018-04-06T17:00:00","guid":{"rendered":"http:\/\/swarma.org\/%swarma-paper%\/"},"modified":"2018-12-05T18:31:11","modified_gmt":"2018-12-05T10:31:11","slug":"%e4%bf%a1%e6%81%af%e8%bf%87%e8%bd%bd%e7%9a%84%e5%b9%b4%e4%bb%a3%ef%bc%8c%e6%b3%a8%e6%84%8f%e5%8a%9b%e6%89%8d%e6%98%af%e4%bd%a0%e6%9c%80%e7%a8%80%e7%bc%ba%e7%9a%84%e8%b5%84%e6%ba%90-%e3%80%8a%e8%b5%b0","status":"publish","type":"post","link":"https:\/\/swarma.org\/?p=2714","title":{"rendered":"\u4fe1\u606f\u8fc7\u8f7d\u7684\u5e74\u4ee3\uff0c\u6ce8\u610f\u529b\u624d\u662f\u4f60\u6700\u7a00\u7f3a\u7684\u8d44\u6e90 |\u300a\u8d70\u8fd12050\u300b"},"content":{"rendered":"
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\u270e<\/span>2050\u5e74\u7684\u4e16\u754c\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\uff1f<\/span><\/p>\n<\/section>\n<\/section>\n

\u300a\u8d70\u8fd12050\u2014\u6ce8\u610f\u529b\u3001\u4e92\u8054\u7f51\u4e0e\u4eba\u5de5\u667a\u80fd\u300b\u4e00\u4e66\u7ed9\u51fa\u4e86\u8fd9\u6837\u7684\u56de\u7b54\uff1a\u4eba\u5de5\u667a\u80fd\u5c06\u66ff\u6362\u4eba\u7c7b\u5b8c\u6210\u6240\u6709\u8270\u82e6\u7684\u5de5\u4f5c\uff0c\u800c\u4eba\u7c7b\u5219\u5c06\u9189\u751f\u68a6\u6b7b\u5728\u7531\u673a\u5668\u4ea7\u751f\u7684\u865a\u62df\u6216\u534a\u865a\u62df\u4e16\u754c\u4e2d\uff1b\u4e0e\u6b64\u540c\u65f6\uff0c\u6240\u6709\u4eba\u548c\u673a\u5668\u5c06\u4f1a\u901a\u8fc7\u6ce8\u610f\u529b\u8fd9\u4e00\u7ebd\u5e26\u2014\u2014\u5b83\u662f\u673a\u5668\u4e16\u754c\u7684\u52a8\u529b\u6765\u6e90\uff0c\u4e5f\u662f\u4eba\u7c7b\u4ec5\u5269\u7684\u65e0\u6cd5\u88ab\u66ff\u4ee3\u7684\u552f\u4e00\u8d44\u6e90\u2014\u2014\u76f8\u4e92\u8fde\u63a5\uff0c\u5f62\u6210\u4e00\u4e2a\u5168\u7403\u5927\u8111\u3002<\/p>\n


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\u8fd9\u5e45\u666f\u8c61\u5f88\u50cf\u7535\u5f71\u300a\u9ed1\u5ba2\u5e1d\u56fd\u300b\uff08Matrix\uff09\u6240\u63cf\u8ff0\u7684\u672a\u6765\uff1a\u673a\u5668\u521b\u9020\u4e86\u5927\u578b\u865a\u62df\u4e16\u754cMatrix\uff0c\u5c06\u6240\u6709\u4eba\u5708\u517b\u5176\u4e2d\uff0c\u540c\u65f6\u69a8\u53d6\u4eba\u7c7b\u7684\u751f\u7269\u80fd\u91cf\u4e3a\u673a\u5668\u4f7f\u7528\u3002\u53ea\u8981\u628a\u8fd9\u91cc\u7684\u201c\u751f\u7269\u80fd\u91cf\u201d\u66ff\u6362\u6210\u201c\u6ce8\u610f\u529b\u201d\uff0c\u90a3\u4e48 \u6211\u4eec\u5c31\u4f1a\u53d1\u73b0\u300a\u9ed1\u5ba2\u5e1d\u56fd\u300b\u6240\u63cf\u7ed8\u7684\u672a\u6765\u573a\u666f\u5df2\u7136\u53d1\u751f\uff1a\u624b\u673a\u3001\u7535\u8111\u3001\u7535\u89c6\u3001\u7535\u5f71\u3001\u6295\u5f71\u2026\u2026\u5927\u5927\u5c0f\u5c0f\u7684\u5404\u5f0f\u5c4f\u5e55\u5df2\u7136\u628a\u6211\u4eec\u5305\u56f4\uff0c\u5e76\u65e0\u65f6\u65e0\u523b\u4e0d\u5728\u5c06\u6211\u4eec\u5b9d\u8d35\u7684\u6ce8\u610f\u529b\u8d44\u6e90\u8f93\u9001\u7ed9\u8fd9\u4e9b\u5c4f\u5e55\u80cc\u540e\u7684\u5de8\u5927\u5b58\u5728\u2014\u2014\u4e92\u8054\u7f51\u3002\u800c\u6ce8\u610f\u3001\u610f\u613f\u4e0e\u4f53\u9a8c\u76f8\u4e92\u4ea4\u7ec7\u5c06\u6784\u6210\u672a\u6765\u7684\u4e3b\u65cb\u5f8b\u3002<\/strong><\/p>\n


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\u300a\u8d70\u8fd12050\u2014\u6ce8\u610f\u529b\u3001\u4e92\u8054\u7f51\u4e0e\u4eba\u5de5\u667a\u80fd\u300b\u4e00\u4e66\u51fa\u7248\u4e8e2016\u5e746\u6708\uff0c\u7531\u591a\u540d\u96c6\u667a\u4ff1\u4e50\u90e8\u6838\u5fc3\u6210\u5458\u4ee5\u4f17\u5305\u7684\u5f62\u5f0f<\/span>\u5171\u540c\u5b8c\u6210\u3002\u672c\u4e66\u63d0\u51fa\u4e86\u201c\u5360\u610f\u201d\uff08Betention\uff09\u8fd9\u4e00\u5168\u65b0\u7684\u6982\u5ff5\u6765\u7edf\u9886\u6ce8\u610f\u529b\u3001\u4e92\u8054\u7f51\u548c\u4eba\u5de5\u667a\u80fd\uff0c\u5e76\u6307\u51fa\u6280\u672f\u7684\u6f14\u5316\u76ee\u6807\u6070\u6070\u5c31\u5728\u4e8e\u5bf9\u4eba\u7c7b\u610f\u8bc6\u7a7a\u95f4\u7684\u4e89\u593a\u3002<\/strong>\u65f6\u9694\u4e24\u5e74\uff0c\u4e92\u8054\u7f51\u548c\u4eba\u5de5\u667a\u80fd\u98de\u901f\u53d1\u5c55\uff0c\u518d\u4e0a\u5c42\u697c\uff0c\u800c\u4eba\u7684\u6ce8\u610f\u529b\u5374\u88ab\u8fdb\u4e00\u6b65\u4e89\u593a\u3001\u74dc\u5206\u3002<\/strong><\/span><\/p>\n


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\u4f5c\u4e3a\u7f51\u7edc\u4e16\u754c\u7684\u4e00\u5458\uff0c\u4f60\u9700\u8981\u4e86\u89e3\u6ce8\u610f\u529b\u662f\u5982\u4f55\u4e3a\u4e92\u8054\u7f51\u548c\u4eba\u5de5\u667a\u80fd\u53d1\u5c55\u63d0\u4f9b\u52a8\u529b\uff0c\u4e3a\u4ec0\u4e48\u6ce8\u610f\u529b\u662f\u4e00\u79cd\u7a00\u7f3a\u8d44\u6e90\uff1f<\/strong><\/span><\/p>\n


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\u4f5c\u4e3a\u72ec\u7acb\u4e2a\u4f53\uff0c\u4f60\u9700\u8981\u4e86\u89e3\u81ea\u5df1\u7684\u6ce8\u610f\u529b\u662f\u5982\u4f55\u88ab\u4f7f\u7528\u7684\uff0c\u4f60\u5e94\u8be5\u5982\u4f55\u4fdd\u62a4\u81ea\u5df1\u7684\u6ce8\u610f\u529b\uff1f\u5982\u4f55\u7528\u597d\u81ea\u5df1\u7684\u6ce8\u610f\u529b\uff1f<\/strong><\/span><\/p>\n


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\u8fd9\u662f\u4e00\u7bc7\u7ea613000\u5b57\u7684\u957f\u6587\uff0c\u6b22\u8fce\u6536\u85cf\u9605\u8bfb\uff0c\u8f6c\u7ed9\u9700\u8981\u7684\u670b\u53cb\u3002<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n


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\u6240\u8c13\u7684\u6ce8\u610f\uff0c\u5c31\u662f\u6307\u4e00\u79cd\u9009\u62e9\u6027\u7684\u5fc3\u7406\u8fc7\u7a0b\u3002<\/p>\n

\u5f53\u751f\u7269\u4f53\u9762\u5bf9\u590d\u6742\u7684\u5916\u754c\u73af\u5883\u7684\u65f6\u5019\uff0c\u8fd9\u79cd\u673a\u5236\u53ef\u4ee5\u5c06\u66f4\u4f18\u8d28\u7684\u4fe1\u606f\u5904\u7406\u673a\u5236\u5206\u914d\u5230\u66f4\u91cd\u8981\u3001\u66f4\u76f8\u5173\u7684\u4fe1\u606f\u4e0a\u53bb\uff0c\u4ece\u800c\u4f7f\u4eba\u6216\u8005\u52a8\u7269\u5177\u6709\u66f4\u9ad8\u7684\u9002\u5e94\u6027\u4f18\u52bf\u3002\u5728\u4e92\u8054\u7f51\u4e16\u754c\u4e2d\uff0c\u6ce8\u610f\u529b\u6784\u6210\u4e86\u7b2c\u4e00\u52a8\u529b\uff1a\u56e0\u4e3a\u4eba\u7c7b\u7684\u4e00\u5207\u52a8\u5fc3\u8d77\u5ff5\u90fd\u662f\u4ece\u6ce8\u610f\u5f00\u59cb\u7684\uff0c\u7136\u540e\u624d\u662f\u5404\u79cd\u53c2\u4e0e\u548c\u4e92\u52a8\uff0c\u6240\u4ee5\u4e92\u8054\u7f51\u79bb\u4e0d\u5f00\u4eba\u7c7b\u7684\u6ce8\u610f\u529b\uff0c\u5b83\u6784\u6210\u4e86\u4e92\u8054\u7f51\u8fdb\u5316\u7684\u52a8\u529b\u3002<\/strong><\/p>\n

\u672c\u7ae0\u6211\u4eec\u5c06\u5f15\u9886\u8bfb\u8005\u8fdb\u5165\u6ce8\u610f\u529b\u7684\u4e16\u754c\uff0c\u56de\u987e\u6709\u5173\u6ce8\u610f\u529b\u79d1\u5b66\u7684\u7ecf\u5178\u3002\u6211\u4eec\u5c06\u4f1a\u89e3\u8bfb\u4ec0\u4e48\u662f\u6ce8\u610f\u529b\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8981\u6709\u6ce8\u610f\u529b\uff1b\u4ecb\u7ecd\u6ce8\u610f\u529b\u7ecf\u6d4e\u3001\u610f\u613f\u7ecf\u6d4e\u3001\u4f53\u9a8c\u7ecf\u6d4e\u7b49\u6ce8\u610f\u529b\u7ecf\u6d4e\u793e\u4f1a\u5c5e\u6027\u7684\u5ef6\u4f38\uff1b\u53e6\u5916\uff0c\u8fd8\u5c06\u4ecb\u7ecd\u4e0e\u6ce8\u610f\u529b\u5bc6\u5207\u76f8\u5173\u7684\u8ba1\u7b97\u5e7f\u544a\u5b66\u3001\u63a8\u8350\u7b97\u6cd5\u7b49\u5de5\u7a0b\u5e94\u7528\u3002<\/p>\n<\/section>\n<\/section>\n

\u76ee\u5f55\uff1a<\/span>
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1.\u6ce8\u610f\u529b<\/span><\/p>\n

    1.1\u4e3a\u4ec0\u4e48\u4f1a\u6709\u6ce8\u610f\u529b\uff1f<\/span><\/p>\n

    1.2 \u96c6\u4f53\u6ce8\u610f\u529b\u4e0e\u4e92\u8054\u7f51<\/span><\/p>\n

    1.3 \u6ce8\u610f\u4e0e\u53c2\u4e0e<\/span><\/p>\n

2.\u6ce8\u610f\u529b\u7ecf\u6d4e<\/span><\/p>\n

    2.1 \u4fe1\u606f\u8fc7\u8f7d\u4e0e\u6ce8\u610f\u529b<\/span><\/p>\n

    2.2 \u6ce8\u610f\u529b\u7ecf\u6d4e<\/span><\/p>\n

    2.3 \u6ce8\u610f\u529b\u7ba1\u7406<\/span><\/p>\n

3.\u8ba1\u7b97\u5e7f\u544a\u5b66<\/span><\/p>\n

    3.1 \u8d5e\u52a9\u641c\u7d22<\/span><\/p>\n

        3.1.1. Google\u81ea\u52a8\u5370\u949e\u673a<\/span><\/p>\n

        3.1.2 \u4e2a\u6027\u5316\u63a8\u8350<\/span><\/h2>\n

4.\u610f\u613f
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    4.1 \u610f\u613f\u7ecf\u6d4e<\/span><\/p>\n

    4.2 \u201c\u610f\u613f-\u663e\u73b0\u201d\u7406\u8bba<\/span><\/p>\n

5.\u4f53\u9a8c\u4e0e\u4f53\u9a8c\u7ecf\u6d4e<\/span>
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    5.1 \u4f53\u9a8c\u7ecf\u6d4e<\/span><\/p>\n

    5.2 \u4f53\u9a8c\u7ecf\u6d4e\u6848\u4f8b<\/span><\/p>\n

        5.2.1 \u79c1\u4eba\u753b\u5ba4<\/span><\/h2>\n
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        5.2.2\u96c6\u667a\u4ff1\u4e50\u90e8<\/span><\/h2>\n
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        5.2.3\u5728\u884cAPP<\/span><\/h2>\n
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        5.2.4 Second Life<\/span><\/h2>\n<\/section>\n

    5.3 \u7528\u6237\u884c\u4e3a\u5206\u6790<\/span><\/p>\n

6.\u5c0f\u7ed3<\/span><\/p>\n

7.\u53c2\u8003\u6587\u732e<\/span><\/p>\n

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1.\u6ce8\u610f\u529b<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u6ce8\u610f\u662f\u4ec0\u4e48\uff1f\u6ce8\u610f\u529b\u53c8\u662f\u4ec0\u4e48\uff1f<\/strong>\u5f53\u4f60\u8bfb\u5230\u8fd9\u4e2a\u95ee\u9898\u7684\u65f6\u5019\uff0c\u4f60\u7684\u6ce8\u610f\u529b\u5df2\u7136\u88ab\u8fd9\u4e2a\u95ee\u9898\u6240\u5438\u5f15\u3002\u901a\u4fd7\u5730\u8bf4\uff0c\u6ce8\u610f\u5c31\u662f\u4e00\u79cd\u805a\u7126\u7684\u8fc7\u7a0b\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u4eba\u7c7b\u611f\u5b98\u6bcf\u65f6\u6bcf\u523b\u90fd\u8981\u63a5\u53d7\u5927\u91cf\u7684\u4fe1\u606f\uff0c\u6ce8\u610f\u673a\u5236\u5219\u4f1a\u628a\u5b83\u4eec\u7684\u7edd\u5927\u591a\u6570\u8fc7\u6ee4\u6389\uff0c\u4ece\u800c\u9009\u51fa\u6709\u7528\u7684\u4fe1\u606f\u3002\u6240\u4ee5\uff0c\u6ce8\u610f\u7684\u4e00\u4e2a\u91cd\u8981\u4f5c\u7528\u5c31\u662f\u9009\u62e9\u3002\u5b83\u662f\u4e00\u4e2a\u5728\u5206\u6563\u7684\u4fe1\u606f\u4e2d\u8fdb\u884c\u96c6\u4e2d\u7684\u8fc7\u7a0b\u3002\u6ce8\u610f\u529b\u5c31\u662f\u6307\u5b8c\u6210\u6ce8\u610f\u8fd9\u79cd\u805a\u7126\u3001\u9009\u62e9\u8fc7\u7a0b\u7684\u80fd\u529b\u3002<\/strong><\/p>\n

\"\u96c6\u667a\"<\/p>\n

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1.1  \u4e3a\u4ec0\u4e48\u4f1a\u6709\u6ce8\u610f\u529b\uff1f<\/span><\/strong><\/span><\/p>\n

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\u5c3d\u7ba1\u622a\u81f3\u76ee\u524d\uff0c\u4eba\u4eec\u5bf9\u4e8e\u6ce8\u610f\u529b\u4ea7\u751f\u7684\u751f\u7406\u6216\u795e\u7ecf\u79d1\u5b66\u673a\u5236\u5c1a\u4e0d\u6e05\u6670\uff0c\u4f46\u662f\u666e\u904d\u8ba4\u4e3a\u6ce8\u610f\u529b\u662f\u5728\u6f2b\u957f\u7684\u751f\u7269\u8fdb\u5316\u5386\u53f2\u957f\u6cb3\u4e2d\u6c89\u6dc0\u4e0b\u6765\u7684\u6709\u6548\u7684\u4fdd\u62a4\u673a\u5236\u3002<\/p>\n

\u7531\u4e8e\u751f\u547d\u6240\u9762\u4e34\u73af\u5883\u7684\u590d\u6742\u7a0b\u5ea6\u901a\u5e38\u4f1a\u5927\u4e8e\u751f\u547d\u672c\u8eab\u7684\u590d\u6742\u7a0b\u5ea6\uff0c\u6240\u4ee5\u5373\u4f7f\u751f\u547d\u7684\u5927\u8111\u8db3\u591f\u53d1\u8fbe\uff0c\u4e5f\u4e0d\u53ef\u80fd\u5e94\u5bf9\u66f4\u52a0\u590d\u6742\u7684\u5916\u754c\u73af\u5883\u3002\u56e0\u6b64\uff0c\u5f53\u5916\u754c\u73af\u5883\u53d1\u751f\u5267\u70c8\u53d8\u5316\u7684\u65f6\u5019\uff0c\u751f\u547d\u5c31\u5fc5\u987b\u5b66\u4f1a\u8c03\u8282\u81ea\u5df1\u6709\u9650\u7684\u8ba4\u77e5\u8d44\u6e90\uff0c\u800c\u805a\u7126\u5728\u5bf9\u81ea\u8eab\u7684\u751f\u5b58\u53d1\u5c55\u6700\u5173\u952e\u7684\u4e00\u4e9b\u91cd\u8981\u56e0\u7d20\u4e0a\u9762\uff0c\u8fd9\u5c31\u662f\u6ce8\u610f\u9009\u62e9\u7684\u673a\u5236\u3002<\/strong><\/p>\n

\u4ece\u8fdb\u5316\u7684\u5386\u53f2\u6765\u770b\uff0c\u5177\u5907\u6ce8\u610f\u673a\u5236\u7684\u751f\u547d\u4f53\u4f1a\u66f4\u6709\u53ef\u80fd\u5b58\u6d3b\u4e0b\u6765\u3002\u5df2\u6709\u7684\u5fc3\u7406\u5b66\u5b9e\u9a8c\u5df2\u7ecf\u8bc1\u660e\u4e86\u6ce8\u610f\u673a\u5236\u80fd\u591f\u5e2e\u52a9\u6211\u4eec\u5feb\u901f\u5730\u505a\u51fa\u53cd\u5e94\u3002\u4f8b\u5982\u8fc8\u514b\u5c14\u2022\u6ce2\u65af\u7eb3\uff08Michael I. Posner\uff09\u7684\u5fc3\u7406\u5b9e\u9a8c[5]\u3002<\/p>\n


<\/p>\n

\n
\n
\n
<\/p>\n

1.2 \u96c6\u4f53\u6ce8\u610f\u529b\u4e0e\u4e92\u8054\u7f51<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u4e92\u8054\u7f51\u662f\u4e00\u4e2a\u516c\u5171\u7a7a\u95f4\uff0c\u56e0\u6b64\uff0c\u5b83\u627f\u8f7d\u7684\u662f\u96c6\u4f53\u7684\u6ce8\u610f\u529b\u3002\u867d\u7136\u6bcf\u4e2a\u4eba\u5728\u6bcf\u4e00\u4e2a\u65f6\u523b\u90fd\u53ea\u80fd\u5173\u6ce8\u4e00\u4e2a\u4e8b\u7269\uff0c\u4f46\u662f\u5927\u91cf\u7684\u7f51\u6c11\u5728\u4e92\u8054\u7f51\u4e0a\u5c31\u4f1a\u5f62\u6210\u5927\u89c4\u6a21\u6ce8\u610f\u529b\u7684\u4ea4\u6c47\u3002<\/p>\n


<\/span><\/p>\n

\u5982\u679c\u6211\u4eec\u5c06\u8bbf\u95ee\u67d0\u4e2a\u7f51\u7ad9\u6216\u516c\u5171\u7a7a\u95f4\u7684\u7f51\u6c11\u7fa4\u4f53\u770b\u4f5c\u4e00\u4e2a\u6574\u4f53\uff0c\u90a3\u4e48\uff0c\u5f53\u7f51\u6c11\u7684\u6ce8\u610f\u529b\u53d1\u751f\u96c6\u4e2d\u7684\u65f6\u5019\uff0c\u8fd9\u4e2a\u6574\u4f53\u5c31\u4eff\u4f5b\u662f\u4e00\u4e2a\u8d85\u7ea7\u667a\u6167\u4f53\uff0c\u5b83\u4e5f\u6709\u4e86\u81ea\u5df1\u7684\u6ce8\u610f\u529b\u3002\u6211\u4eec\u77e5\u9053\uff0c\u6ce8\u610f\u529b\u5176\u5b9e\u5c31\u662f\u4e00\u79cd\u4ece\u591a\u4e2a\u5907\u9009\u65b9\u6848\u4e2d\u9009\u62e9\u5176\u4e00\u7684\u8fc7\u7a0b\u3002\u5f53\u5927\u4f17\u7fa4\u4f53\u4ea7\u751f\u4e86\u96c6\u4f53\u6ce8\u610f\u529b\u7684\u805a\u7126\uff0c\u8fd9\u79cd\u9009\u62e9\u8fc7\u7a0b\u81ea\u7136\u4e5f\u4f1a\u51fa\u73b0\u2014\u2014\u76f8\u5f53\u4e8e\u5927\u4f17\u4ece\u82e5\u5e72\u5907\u9009\u65b9\u6848\u4e2d\u9009\u62e9\u4e86\u805a\u7126\u7684\u90a3\u4e2a\u65b9\u6848\uff0c\u6240\u4ee5\u8fd9\u65f6\u7f51\u6c11\u7684\u7fa4\u4f53\u53ef\u4ee5\u88ab\u89c6\u4f5c\u4e00\u4e2a\u7edf\u4e00\u7684\u4e2a\u4f53\uff0c\u4ece\u800c\u5177\u5907\u4e86\u6ce8\u610f\u529b\u3002<\/span>\u8fd9\u5c31\u662f\u96c6\u4f53\u6ce8\u610f\u529b[6]<\/strong>\u3002<\/span><\/p>\n

\"\u96c6\u667a\"<\/p>\n


<\/p>\n

\n
\n
\n
<\/p>\n

1.3 \u6ce8\u610f\u4e0e\u53c2\u4e0e<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u6211\u4eec\u901a\u5e38\u4f1a\u5c06\u4eba\u7684\u201c\u77e5\u201d\u548c\u201c\u884c\u201d\u8fd9\u4e24\u79cd\u4e0d\u540c\u7684\u52a8\u4f5c\u5206\u5f00\uff0c\u201c\u77e5\u201d\u662f\u5bf9\u5916\u754c\u8fdb\u884c\u88ab\u52a8\u7684\u611f\u77e5\uff0c\u800c\u201c\u884c\u201d\u5219\u662f\u5bf9\u5916\u754c\u91c7\u53d6\u4e3b\u52a8\u7684\u884c\u52a8\u3002\u6ce8\u610f\u66f4\u504f\u5411\u4e8e\u662f\u4e00\u79cd\u201c\u77e5\u201d\u7684\u884c\u4e3a\uff0c\u5b83\u662f\u89c2\u5bdf\u7684\u8d77\u6e90\u3002\u56e0\u6b64\uff0c\u6ce8\u610f\u76f8\u5f53\u4e8e\u4e00\u5207\u884c\u52a8\u7684\u5f00\u7aef\uff0c\u5305\u62ec\u91c7\u53d6\u884c\u52a8\u3001\u8c03\u52a8\u667a\u529b\u8fdb\u884c\u6df1\u5165\u7684\u601d\u8003\uff0c\u4e5f\u5305\u62ec\u53c2\u4e0e\u4e92\u8054\u7f51\u4e0a\u7684\u5404\u79cd\u4e92\u52a8\u3002<\/p>\n


<\/p>\n

\u4ece\u4e92\u8054\u7f51\u7684\u89d2\u5ea6\u6765\u8bf4\uff0c\u6ce8\u610f\u529b\u610f\u5473\u7740\u53c2\u4e0e\u7684\u5f00\u59cb\u3002\u800c\u53c2\u4e0e\u6070\u6070\u5c31\u662fWeb 2.0\u4e4b\u540e\u7684\u4e92\u8054\u7f51\u672c\u8d28\u3002\u6070\u6070\u662f\u4eba\u4eec\u7684\u53c2\u4e0e\uff0c\u624d\u5bfc\u81f4\u4e92\u8054\u7f51\u4e0a\u51fa\u73b0\u5982\u6b64\u4e4b\u591a\u7684\u4fe1\u606f\u8d44\u6e90\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6ce8\u610f\u662f\u4eba\u4e3b\u89c2\u884c\u4e3a\u7684\u8d77\u56e0\uff0c\u800c\u53c2\u4e0e\u5219\u662f\u6700\u540e\u7684\u4e00\u6b65\u3002\u4e00\u5207\u7684\u53c2\u4e0e\u90fd\u9700\u8981\u6d88\u8017\u6ce8\u610f\u529b\uff0c\u800c\u6ce8\u610f\u6070\u6070\u53c8\u662f\u4e00\u5207\u53c2\u4e0e\u7684\u5f00\u59cb\uff0c\u6240\u4ee5\uff0c\u6211\u4eec\u8bf4\u6ce8\u610f\u529b\u662f\u4e92\u8054\u7f51\u7684\u7b2c\u4e00\u63a8\u52a8\u529b\u3002<\/strong><\/p>\n

\"\u96c6\u667a\"<\/p>\n

\n
\n
\n
<\/p>\n

1.4 \u6ce8\u610f\u529b\u3001\u65f6\u95f4\u4e0e\u8ba1\u7b97<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u6211\u4eec\u7684\u6ce8\u610f\u529b\u5728\u6bcf\u4e00\u4e2a\u65f6\u95f4\u53ea\u80fd\u5173\u6ce8\u4e00\u4e2a\u4e8b\u7269\uff0c\u56e0\u6b64\uff0c\u6ce8\u610f\u529b\u7684\u6d41\u52a8\u672c\u8eab\u5c31\u81ea\u7136\u800c\u7136\u5730\u4f34\u968f\u7740\u65f6\u95f4\u7684\u6d41\u901d\uff0c\u6ce8\u610f\u529b\u548c\u65f6\u95f4\u5c31\u4f1a\u81ea\u7136\u800c\u7136\u5730\u5efa\u7acb\u8d77\u8054\u7cfb\u3002\u56e0\u6b64\uff0c\u8861\u91cf\u6ce8\u610f\u529b\u7684\u4e00\u79cd\u6700\u7c97\u7cd9\u7684\u65b9\u6cd5\u5c31\u662f\u770b\u65f6\u95f4\u7684\u6d41\u901d\u3002<\/p>\n


<\/p>\n

\u5982\u679c\u6211\u4eec\u5c06\u4eba\u6bd4\u55bb\u4e3a\u8ba1\u7b97\u673a\uff0c\u90a3\u4e48\u6ce8\u610f\u529b\u5c31\u76f8\u5f53\u4e8e\u8fd9\u53f0\u8ba1\u7b97\u673a\u7684CPU\u8ba1\u7b97\u3002\u6ce8\u610f\u529b\u8d8a\u96c6\u4e2d\uff0cCPU\u8ba1\u7b97\u5f97\u8d8a\u5feb\uff1b\u6ce8\u610f\u529b\u6301\u7eed\u65f6\u95f4\u8d8a\u957f\uff0cCPU\u8fd0\u884c\u7684\u65f6\u95f4\u4e5f\u5c31\u8d8a\u957f\u3002\u5f88\u663e\u7136\uff0c\u8fd9\u79cdCPU\u7684\u7b97\u529b\u662f\u4e00\u79cd\u5b9d\u8d35\u7684\u8d44\u6e90\u3002\u6211\u4eec\u5f80\u4e00\u4e2a\u4e8b\u7269\u4e0a\u6295\u653e\u7684\u6ce8\u610f\u529b\u8d8a\u591a\uff0c\u8fd9\u4e2a\u4e8b\u7269\u5c31\u4f1a\u83b7\u5f97\u8d8a\u591a\u7684\u8ba1\u7b97\u3002\u4e4b\u6240\u4ee5\u6211\u4eec\u6bcf\u4e2a\u4eba\u90fd\u9700\u8981\u522b\u4eba\u7684\u5173\u6ce8\uff0c\u662f\u56e0\u4e3a\u6211\u4eec\u5e0c\u671b\u8d8a\u6765\u8d8a\u591a\u7684\u5927\u8111\u80fd\u591f\u5904\u7406\u6211\u4eec\u81ea\u5df1\u7684\u4fe1\u606f\u3002\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u8bb2\uff0c\u6ce8\u610f\u529b\u7684\u786e\u662f\u4e00\u79cd\u91cd\u8981\u7684\u8d44\u6e90\u3002<\/strong><\/p>\n


<\/p>\n


<\/p>\n

\n
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\n
<\/section>\n
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<\/section>\n
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2.\u6ce8\u610f\u529b\u7ecf\u6d4e<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

<\/section>\n
<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u4ece\u7ecf\u6d4e\u5b66\u610f\u4e49\u4e0a\u6765\u8bf4\uff0c\u6ce8\u610f\u662f\u6211\u4eec\u6bcf\u4e2a\u4eba\u4e0e\u751f\u4ff1\u6765\u7684\u4e00\u79cd\u80fd\u529b\uff0c\u8fd9\u662f\u4e00\u7b14\u8d22\u5bcc\u3002\u540c\u65f6\uff0c\u6bcf\u4e2a\u4eba\u53c8\u90fd\u9700\u8981\u88ab\u5173\u6ce8\uff0c\u8fd9\u662f\u4e00\u79cd\u9700\u6c42\u3002\u521a\u51fa\u751f\u7684\u5a74\u513f\u5c31\u4f1a\u653e\u58f0\u5927\u54ed\uff0c\u8fd9\u5176\u5b9e\u5c31\u662f\u5a74\u513f\u6b63\u5728\u5bfb\u6c42\u7238\u7238\u5988\u5988\u7684\u6ce8\u610f\u3002\u6240\u4ee5\uff0c\u4ece\u7ecf\u6d4e\u5b66\u7684\u89d2\u5ea6\u6765\u8bf4\uff0c\u6bcf\u4e2a\u4eba\u90fd\u662f\u6ce8\u610f\u529b\u7684\u751f\u4ea7\u8005\uff0c\u4e5f\u662f\u6ce8\u610f\u529b\u7684\u6d88\u8d39\u8005\u3002
<\/p>\n

\u65e2\u7136\u6ce8\u610f\u529b\u53ef\u4ee5\u88ab\u770b\u4f5c\u4e00\u79cd\u8d44\u6e90\uff0c\u90a3\u4e48\uff0c\u7814\u7a76\u5982\u4f55\u66f4\u52a0\u5408\u7406\u5730\u7ba1\u7406\u548c\u5229\u7528\u8fd9\u79cd\u7a00\u7f3a\u8d44\u6e90\u4e5f\u5c31\u6210\u4e3a\u4e86\u4e00\u79cd\u5b66\u95ee\uff0c\u8fd9\u5c31\u662f\u6ce8\u610f\u529b\u7ecf\u6d4e\u7406\u8bba\u3002<\/strong><\/p>\n

\"\u96c6\u667a\"<\/p>\n


<\/p>\n

\n
\n
\n
<\/p>\n

2.1 \u4fe1\u606f\u8fc7\u8f7d\u4e0e\u6ce8\u610f\u529b<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u7b2c\u4e00\u4e2a\u610f\u8bc6\u5230\u6ce8\u610f\u529b\u7684\u91cd\u8981\u6027\u5e76\u5960\u5b9a\u6ce8\u610f\u529b\u7ecf\u6d4e\u601d\u60f3\u57fa\u7840\u7684\u4eba\u662f\u8d6b\u4f2f\u7279\u2022\u897f\u8499\uff08Herbert Simon\uff0c\u89c1\u56fe2-4\uff09\uff0c\u4ed6\u662f\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\u548c\u56fe\u7075\u5956\u7684\u53cc\u6599\u5f97\u4e3b\uff0c\u8fd8\u662f\u4eba\u5de5\u667a\u80fd\u4e4b\u7236\u4e4b\u4e00\u3002<\/p>\n


<\/span><\/p>\n

1971\u5e74\uff0c\u897f\u8499\u5728\u7814\u7a76\u4fe1\u606f\u7cfb\u7edf\u7684\u8bbe\u8ba1\u4e0e\u6784\u5efa\u95ee\u9898\u65f6\u53d1\u73b0\uff0c\u5f88\u591a\u4eba\u5728\u8fdb\u884c\u8bbe\u8ba1\u7684\u65f6\u5019\uff0c\u603b\u662f\u6309\u7167\u4fe1\u606f\u7a00\u7f3a\u8fd9\u4e2a\u5047\u8bbe\u6765\u8fdb\u884c\u2014\u2014\u8fd9\u5c31\u5bfc\u81f4\u4fe1\u606f\u7cfb\u7edf\u529f\u80fd\u8fc7\u4e8e\u5e9e\u6742\u800c\u6df7\u4e71\u4e0d\u582a\u3002<\/span><\/p>\n


<\/p>\n

\u897f\u8499\u770b\u51fa\u4e86\u8fd9\u79cd\u65b9\u6cd5\u7684\u5f0a\u7aef\uff0c\u4e8e\u662f\u63d0\u51fa\uff1a\u201c\u5728\u4e00\u4e2a\u4fe1\u606f\u4e30\u5bcc\u7684\u4e16\u754c\u4e2d\uff0c\u62e5\u6709\u4fe1\u606f\u5c31\u610f\u5473\u7740\u53e6\u4e00\u79cd\u7a00\u7f3a\uff0c\u5373\u4fe1\u606f\u6240\u6d88\u8017\u7684\u5176\u4ed6\u4e1c\u897f\u3002\u800c\u4fe1\u606f\u6240\u9700\u8981\u6d88\u8017\u7684\u6070\u6070\u5c31\u662f\u4fe1\u606f\u63a5\u6536\u8005\u7684\u6ce8\u610f\u529b\u3002\u56e0\u6b64\uff0c\u4fe1\u606f\u7684\u5bcc\u8db3\u5c31\u4f1a\u5bfc\u81f4\u6ce8\u610f\u529b\u7684\u8d2b\u7620\uff0c\u6211\u4eec\u9700\u8981\u5c06\u6ce8\u610f\u529b\u6709\u6548\u5730\u5206\u914d\u5728\u90a3\u4e9b\u6d88\u8017\u6ce8\u610f\u529b\u7684\u4fe1\u606f\u8d44\u6e90\u4e0a\u3002\u201d[7]<\/strong><\/p>\n


<\/p>\n

\u4ece\u800c\u7b2c\u4e00\u6b21\u660e\u786e\u4e86\u6ce8\u610f\u529b\u7684\u91cd\u8981\u5730\u4f4d\u3002\u4efb\u4f55\u65b0\u7684\u6280\u672f\u90fd\u4e0d\u80fd\u589e\u52a0\u4eba\u7684\u65f6\u95f4\u91cf\u548c\u4eba\u7c7b\u5438\u6536\u4fe1\u606f\u7684\u80fd\u529b\u3002<\/p>\n


<\/p>\n

\u897f\u8499\u8ba4\u4e3a\uff0c\u771f\u6b63\u7684\u95ee\u9898\u4e0d\u662f\u63d0\u4f9b\u66f4\u591a\u7684\u4fe1\u606f\uff0c\u800c\u662f\u5982\u4f55\u5206\u914d\u63a5\u6536\u4fe1\u606f\u7684\u65f6\u95f4\u3002\u800c\u8fd9\u6070\u6070\u4e0e\u6ce8\u610f\u529b\u76f8\u5173\u3002<\/p>\n


<\/p>\n

\u7136\u800c\uff0c\u4ee4\u4eba\u9057\u61be\u7684\u662f\uff0c\u897f\u8499\u5e76\u6ca1\u6709\u63d0\u51fa\u201c\u6ce8\u610f\u529b\u7ecf\u6d4e\u201d\u7684\u6982\u5ff5\uff0c\u4ed6\u5bf9\u6ce8\u610f\u529b\u7684\u601d\u8003\u4ec5\u4ec5\u9650\u5b9a\u5728\u51b3\u7b56\u7814\u7a76\u4e4b\u4e0a\uff0c\u8fd9\u4e5f\u5f71\u54cd\u4e86\u4ed6\u5bf9\u6ce8\u610f\u529b\u7ecf\u6d4e\u7684\u8fdb\u4e00\u6b65\u7814\u7a76\u3002\u4e0d\u8fc7\u897f\u8499\u7684\u540d\u58f0\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u7ed9\u4ed6\u5e26\u6765\u4e86\u5f88\u591a\u4eba\u7684\u6ce8\u610f\uff0c\u4e5f\u4f7f\u5f97\u4ed6\u7684\u601d\u60f3\u5f97\u4ee5\u5e7f\u6cdb\u4f20\u64ad\u3002\u65b0\u7684\u77ed\u7f3a\u4ea7\u751f\u65b0\u7684\u7ecf\u6d4e\uff0c\u897f\u8499\u7684\u9884\u8a00\u662d\u793a\u7740\u4e00\u4e2a\u65b0\u65f6\u4ee3\u7684\u6765\u4e34\u3002<\/p>\n

\n
\"\u96c6\u667a\"<\/section>\n<\/section>\n

\u56fe2-4 \u8d6b\u4f2f\u7279\u2022\u897f\u8499<\/span><\/strong><\/p>\n


<\/p>\n

\n
\n
\n
<\/p>\n

2.2 \u6ce8\u610f\u529b\u7ecf\u6d4e<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u7b2c\u4e00\u4e2a\u63d0\u51fa\u201c\u6ce8\u610f\u529b\u7ecf\u6d4e\u201d\uff08attention economy\uff09\u8fd9\u4e2a\u8bcd\u5e76\u5c06\u8fd9\u79cd\u7814\u7a76\u8fdb\u4e00\u6b65\u5411\u524d\u63a8\u8fdb\u7684\u4eba\u7269\u662f\u8fc8\u514b\u5c14\u2022\u6208\u5fb7\u6d77\u4f2f\uff08Michael H. Goldharbor\uff0c\u89c1\u56fe2-5\uff09\uff0c\u4ed6\u88ab\u79f0\u4e3a\u6ce8\u610f\u529b\u7ecf\u6d4e\u9886\u57df\u7684\u7231\u56e0\u65af\u5766\u3002<\/p>\n

\n
\"\u96c6\u667a\"<\/section>\n<\/section>\n

\u56fe2-5 \u8fc8\u514b\u5c14\u2022\u6208\u5fb7\u6d77\u4f2f<\/span><\/strong><\/p>\n


<\/p>\n

\u6208\u5fb7\u6d77\u4f2f\u8ba4\u4e3a\uff0c\u522b\u4eba\u7684\u5173\u6ce8\u662f\u4e00\u79cd\u5fc5\u9700\u54c1\uff0c\u800c\u4e14\u8d8a\u591a\u8d8a\u597d\u3002\u8fd9\u662f\u56e0\u4e3a\uff0c\u83b7\u5f97\u4e00\u4e2a\u4eba\u7684\u6ce8\u610f\u529b\uff0c\u5c31\u610f\u5473\u7740\u4f60\u7684\u5f71\u54cd\u529b\u8981\u8d85\u8fc7\u4ed6\u5bf9\u4f60\u7684\u5f71\u54cd\u529b\uff0c\u5982\u679c\u4f60\u80fd\u5f97\u5230\u4e00\u4e2a\u4eba\u5168\u90e8\u7684\u6ce8\u610f\u529b\uff0c\u4f60\u5c31\u53ef\u4ee5\u5f15\u5bfc\u4ed6\u7684\u884c\u4e3a\uff0c\u8ba9\u4ed6\u505a\u4f60\u5e0c\u671b\u4ed6\u505a\u7684\u4efb\u4f55\u4e8b\u60c5\u3002\u6240\u4ee5\uff0c\u6ce8\u610f\u529b\u610f\u5473\u7740\u63a7\u5236\u3002<\/strong><\/p>\n


<\/p>\n

\u5728\u4e00\u6b21\u6f14\u8bb2\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6208\u5fb7\u6d77\u4f2f\u66fe\u505a\u4e86\u4e00\u4e2a\u6709\u8da3\u7684\u5b9e\u9a8c\uff0c\u4ee5\u8bf4\u660e\u62e5\u6709\u5168\u90e8\u6ce8\u610f\u529b\u662f\u5982\u4f55\u5236\u9020\u5047\u8c61\u6765\u5f71\u54cd\u522b\u4eba\u7684\u3002\u5f53\u65f6\uff0c\u6208\u5fb7\u6d77\u4f2f\u6b63\u5728\u8bb2\u53f0\u4e0a\u6177\u6168\u6fc0\u6602\u5730\u6f14\u8bb2\uff0c\u7a81\u7136\u4ed6\u8bf4\uff1a\u201c\u718a\u732b\uff01\u201d\uff0c\u8fd9\u4e2a\u65f6\u5019\u542c\u4f17\u90fd\u5f88\u597d\u5947\uff0c\u718a\u732b\u7684\u5f62\u8c61\u7acb\u523b\u51fa\u73b0\u5728\u6bcf\u4e00\u4f4d\u542c\u4f17\u7684\u8111\u6d77\u4e4b\u4e2d\u3002\u4e8e\u662f\uff0c\u6208\u5fb7\u6d77\u4f2f\u5927\u58f0\u95ee\u9053\uff1a\u201c\u6709\u591a\u5c11\u4eba\u5934\u8111\u4e2d\u51fa\u73b0\u4e86\u718a\u732b\uff0c\u8bf7\u4e3e\u624b\uff1f\u201d\u4e8e\u662f\uff0c\u542c\u4f17\u4eec\u7eb7\u7eb7\u5730\u4e3e\u8d77\u4e86\u624b\u3002\u63a5\u7740\uff0c\u6208\u5fb7\u6d77\u4f2f\u8be1\u5f02\u5730\u4e00\u7b11\uff0c\u8bf4\u9053\uff1a\u201c\u770b\uff0c\u6211\u5df2\u7ecf\u5728\u4f60\u4eec\u7684\u5934\u8111\u4e2d\u521b\u9020\u4e86\u5047\u8c61\uff0c\u5e76\u4e14\u5f71\u54cd\u4e86\u4f60\u4eec\u7684\u884c\u4e3a\uff0c\u8ba9\u4f60\u4eec\u62ac\u8d77\u4e86\u624b\uff01\u201d<\/p>\n


<\/p>\n

\u6208\u5fb7\u6d77\u4f2f\u8ba4\u4e3a\uff0c\u4eba\u4eec\u7684\u8c08\u8bdd\u8fc7\u7a0b\u4e0d\u4ec5\u4ec5\u662f\u5728\u4ea4\u6362\u4fe1\u606f\uff0c\u66f4\u662f\u5728\u4ea4\u6362\u6ce8\u610f\u529b\u3002\u6211\u4eec\u5728\u770b\u5f85\u8c08\u8bdd\u548c\u4ea4\u6d41\u7684\u65f6\u5019\u5e94\u5f53\u5fd8\u6389\u5185\u5bb9\uff0c\u4fe1\u606f\u548c\u77e5\u8bc6\u672c\u8eab\u4e0d\u518d\u91cd\u8981\uff0c\u6240\u8c13\u4ea4\u8c08\u4e0d\u662f\u5728\u4ea4\u6362\u4fe1\u606f\uff0c\u800c\u662f\u5728\u4ea4\u6362\u6ce8\u610f\u529b\u3002\u4f8b\u5982\uff0c\u4e24\u4e2a\u4e2d\u56fd\u4eba\u89c1\u9762\u65f6\u4f1a\u95ee\uff1a\u201c\u4f60\u5403\u4e86\u5417\uff1f\u201d\u4f46\u8fd9\u80cc\u540e\u5e76\u4e0d\u662f\u771f\u7684\u60f3\u77e5\u9053\u5bf9\u65b9\u662f\u5426\u5403\u996d\u4e86\uff0c\u800c\u662f\u5e0c\u671b\u5f15\u8d77\u5bf9\u65b9\u7684\u6ce8\u610f\uff0c\u800c\u5bf9\u65b9\u56de\u590d\u201c\u6211\u5403\u4e86\u201d\uff0c\u5373\u662f\u56de\u656c\u4e86\u4f60\u7684\u6ce8\u610f\u529b\u3002\u63a8\u800c\u5e7f\u4e4b\uff0c\u53ef\u4ee5\u53d1\u73b0\u6240\u6709\u7684\u5bf9\u8bdd\u90fd\u662f\u5728\u4ea4\u6362\u6ce8\u610f\u529b\u3002<\/strong><\/p>\n


<\/p>\n

\u6208\u5fb7\u6d77\u4f2f\u63d0\u51fa\u7684\u53e6\u5916\u4e00\u4e2a\u91cd\u8981\u7684\u6982\u5ff5\u53eb\u4f5c\u201c\u865a\u5047\u6ce8\u610f\u529b\u201d\uff08illusion attention\uff09\uff0c\u8fd9\u4e5f\u662f\u73b0\u4ee3\u793e\u4f1a\u4e2d\u7684\u4e00\u4e2a\u5e38\u89c1\u73b0\u8c61\u3002\u6240\u8c13\u865a\u5047\u6ce8\u610f\u529b\uff0c\u5c31\u662f\u8425\u9020\u4e00\u79cd\u5173\u6ce8\u67d0\u4eba\u7684\u5047\u8c61\u3002<\/strong>\u4f8b\u5982\uff0c\u7535\u89c6\u8282\u76ee\u4e2d\u7684\u4e3b\u6301\u4eba\u76ef\u7740\u955c\u5934\u8bb2\u8bdd\u5c31\u4f1a\u7ed9\u7535\u89c6\u89c2\u4f17\u4ee5\u88ab\u5173\u6ce8\u7684\u5e7b\u89c9\uff0c\u8fd9\u79cd\u6ce8\u610f\u529b\u5c31\u662f\u865a\u5047\u6ce8\u610f\u529b\u3002\u5f88\u591a\u4eba\u5de5\u667a\u80fd\u4ea7\u54c1\u53ef\u4ee5\u521b\u9020\u51fa\u975e\u5e38\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u8fd9\u4e5f\u76f8\u5f53\u4e8e\u4e00\u79cd\u865a\u5047\u6ce8\u610f\u529b\u3002\u7531\u4e8e\u6ce8\u610f\u529b\u7684\u7a00\u7f3a\uff0c\u968f\u7740\u79d1\u6280\u7684\u53d1\u5c55\uff0c\u4eba\u4eec\u4f1a\u521b\u9020\u51fa\u8d8a\u6765\u8d8a\u591a\u3001\u54c1\u8d28\u8d8a\u6765\u8d8a\u9ad8\u7684\u865a\u5047\u6ce8\u610f\u529b\u3002<\/p>\n


<\/p>\n

\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff0c\u6208\u5fb7\u6d77\u4f2f\u6307\u51fa\uff0c\u6ce8\u610f\u529b\u53ef\u4ee5\u4f20\u9012\u3002<\/strong>\u4e3a\u4e86\u8bf4\u660e\u8fd9\u4e00\u70b9\uff0c\u6208\u5fb7\u6d77\u4f2f\u540c\u6837\u5728\u6f14\u8bb2\u4e2d\u505a\u4e86\u4e00\u4e2a\u5b9e\u9a8c\u3002\u9996\u5148\uff0c\u4ed6\u8ba9\u6240\u6709\u7684\u542c\u4f17\u4e0d\u8981\u8d70\u795e\uff0c\u90fd\u76ef\u7740\u4ed6\u770b\uff1b\u7136\u540e\uff0c\u6208\u5fb7\u6d77\u4f2f\u7a81\u7136\u6307\u7740\u5176\u4e2d\u7684\u4e00\u540d\u542c\u4f17\u8bf4\uff1a\u201c\u5feb\u770b\u8fd9\u4e2a\u4eba\u2026\u2026\u201d\u4e8e\u662f\uff0c\u542c\u4f17\u4eec\u7684\u773c\u5149\u9f50\u5237\u5237\u5730\u76ef\u5230\u4e86\u90a3\u4e2a\u4eba\u7684\u8eab\u4e0a\u3002\u8fd9\u4e2a\u5b9e\u9a8c\u8bf4\u660e\uff0c\u5f53\u4e00\u4e2a\u4eba\u83b7\u5f97\u4e86\u542c\u4f17\u5168\u90e8\u7684\u6ce8\u610f\u529b\u7684\u65f6\u5019\uff0c\u8fd9\u4e2a\u4eba\u5c31\u53ef\u4ee5\u628a\u542c\u4f17\u7684\u6ce8\u610f\u529b\u8f6c\u79fb\u5230\u522b\u7684\u4eba\u6216\u8005\u522b\u7684\u4e8b\u7269\u8eab\u4e0a\u3002\u5f88\u591a\u5546\u4e1a\u54c1\u724c\u90fd\u8bf7\u540d\u4eba\u505a\u5e7f\u544a\uff0c\u4e5f\u662f\u540c\u6837\u7684\u9053\u7406\u3002<\/p>\n


<\/p>\n

\u6ce8\u610f\u529b\u53ef\u4ee5\u4ea4\u6362\uff0c\u53ef\u4ee5\u8f6c\u79fb\uff0c\u56e0\u6b64\uff0c\u6211\u4eec\u4fbf\u53ef\u4ee5\u7528\u6ce8\u610f\u529b\u6765\u4ea4\u6613\u3002\u5982\u679c\u6211\u62e5\u6709\u5927\u91cf\u7684\u6ce8\u610f\u529b\uff0c\u6211\u5c31\u53ef\u4ee5\u628a\u5b83\u8ba9\u5ea6\u51fa\u6765\u505a\u5e7f\u544a\uff0c\u4ee5\u6362\u53d6\u5176\u4ed6\u7684\u4e1c\u897f\u3002\u6208\u5fb7\u6d77\u4f2f\u8fdb\u4e00\u6b65\u6307\u51fa\uff0c\u201c\u6ce8\u610f\u529b\u4ea4\u6613\u201d\u5c06\u6709\u53ef\u80fd\u66ff\u4ee3\u91d1\u878d\u4ea4\u6613\u800c\u6210\u4e3a\u7ecf\u6d4e\u7cfb\u7edf\u7684\u7126\u70b9\u3002<\/strong><\/p>\n


<\/strong><\/p>\n

\u57fa\u4e8e\u8fd9\u4e9b\u91cd\u8981\u7684\u7ed3\u8bba\uff0c\u6208\u5fb7\u6d77\u4f2f\u8fd8\u5bf9\u672a\u6765\u7684\u7ecf\u6d4e\u793e\u4f1a\u8d70\u5411\u7ed9\u51fa\u4e86\u5f88\u591a\u8d85\u524d\u7684\u9884\u8a00\uff0c\u5305\u62ec\u7ec4\u7ec7\u8fb9\u754c\u7684\u6d88\u5931\u3001\u8d27\u5e01\u4f5c\u7528\u7684\u9010\u6e10\u6de1\u5316\uff0c\u7b49\u7b49\u3002\u6211\u4eec\u4f1a\u53d1\u73b0\uff0c\u8fd9\u4e9b\u9884\u8a00\u5df2\u7ecf\u6216\u6b63\u5728\u88ab\u73b0\u4ee3\u793e\u4f1a\u7684\u53d1\u5c55\u73b0\u5b9e\u6240\u9a8c\u8bc1\u3002<\/p>\n


<\/p>\n

\n
\n
\n
<\/p>\n

2.3 \u6ce8\u610f\u529b\u7ba1\u7406<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u5728\u6208\u5fb7\u6d77\u4f2f\u4e4b\u540e\uff0c\u6ce8\u610f\u529b\u7ecf\u6d4e\u5f00\u59cb\u9010\u6e10\u6d41\u884c\u8d77\u6765\uff0c\u7ba1\u7406\u5b66\u5bb6\u6258\u9a6c\u65af\u2022\u8fbe\u6587\u6ce2\u7279\uff08Thomas Davenport\uff09\uff08\u89c1\u56fe2-6\uff09\u5728\u524d\u4eba\u7684\u57fa\u7840\u4e0a\u63d0\u51fa\u4e86\u6ce8\u610f\u529b\u7ba1\u7406\u8fd9\u4e00\u975e\u5e38\u6709\u5b9e\u7528\u4ef7\u503c\u7684\u6982\u5ff5[9][10]\u3002\u65e2\u7136\u6ce8\u610f\u529b\u662f\u4e00\u79cd\u7a00\u7f3a\u7684\u5b9d\u8d35\u8d44\u6e90\uff0c\u90a3\u4e48\u6211\u4eec\u5c31\u5e94\u8be5\u62e5\u6709\u7ba1\u7406\u597d\u81ea\u5df1\u6ce8\u610f\u529b\u7684\u6743\u5229\u3002\u4efb\u4f55\u6253\u65ad\u6ce8\u610f\u529b\u7684\u505a\u6cd5\u4e8b\u5b9e\u4e0a\u90fd\u662f\u4e00\u79cd\u63a0\u593a\u3002<\/p>\n

\n
\"\u96c6\u667a\"<\/section>\n<\/section>\n

\u56fe2-6 \u6258\u9a6c\u65af\u2022\u8fbe\u6587\u6ce2\u7279<\/span><\/strong><\/p>\n


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\u8fbe\u6587\u6ce2\u7279\u6307\u51fa\uff0c\u5f53\u8bb8\u591a\u4e2a\u4f53\u7ec4\u6210\u4e00\u4e2a\u56e2\u4f53\u7684\u65f6\u5019\uff0c\u5c31\u9700\u8981\u628a\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u51dd\u805a\u8d77\u6765\uff0c\u91c7\u7528\u7684\u9014\u5f84\u5c31\u662f\u8bbe\u7acb\u7ec4\u7ec7\u7684\u5171\u540c\u613f\u666f\uff0c\u8ba9\u6bcf\u4e2a\u4eba\u671d\u7740\u8fd9\u4e2a\u613f\u666f\u524d\u8fdb\u3002\u7136\u800c\uff0c\u6ce8\u610f\u529b\u5bf9\u4e8e\u4eba\u4eec\u7684\u5de5\u4f5c\u65e2\u6709\u5229\u4e5f\u6709\u5f0a\uff0c\u88ab\u8bef\u5bfc\u7684\u6ce8\u610f\u529b\u5f80\u5f80\u6bd4\u5b8c\u5168\u6ca1\u6709\u6ce8\u610f\u529b\u66f4\u6709\u5bb3\u5904\u3002\u6210\u529f\u7684\u9886\u5bfc\u8005\uff0c\u4e0d\u4ec5\u8981\u5728\u5408\u9002\u7684\u65f6\u673a\u83b7\u53d6\u6070\u5f53\u7684\u6ce8\u610f\u529b\uff0c\u8fd8\u9700\u8981\u6e05\u695a\u5982\u4f55\u89c4\u907f\u4e0d\u6070\u5f53\u7684\u6ce8\u610f\u529b\u3002<\/strong><\/p>\n


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\u4e8e\u662f\uff0c\u6ce8\u610f\u529b\u7ba1\u7406\u8005\u4eec\u63d0\u51fa\u4e86\u5f88\u591a\u7ba1\u7406\u6ce8\u610f\u529b\u7684\u65b9\u6cd5\uff0c\u4f8b\u5982\uff0c\u756a\u8304\u5de5\u4f5c\u6cd5\u3002\u8fd9\u662f\u4e00\u79cd\u7b80\u5355\u6709\u6548\u7684\u7ba1\u7406\u6ce8\u610f\u529b\u7684\u65b9\u6cd5\uff0c\u5b83\u4e3b\u5f20\u4eba\u4eec\u5c06\u81ea\u5df1\u7684\u65f6\u95f4\u5207\u5206\u621025\u5206\u949f\u7684\u4e00\u4e2a\u4e2a\u533a\u95f4\u3002\u5728\u4e00\u4e2a25\u5206\u949f\u7684\u533a\u95f4\u5185\uff0c\u4e0d\u5141\u8bb8\u4efb\u4f55\u5916\u90e8\u6253\u6270[11]\uff0c\u4ece\u800c\u628a\u788e\u7247\u5316\u7684\u4efb\u52a1\u96c6\u4e2d\u5728\u4e00\u8d77\u6765\u5b8c\u6210\u3002<\/p>\n


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\u53e6\u5916\uff0c\u6ce8\u610f\u529b\u7ba1\u7406\u4f3c\u4e4e\u548c\u65f6\u95f4\u7ba1\u7406\u6709\u5f88\u591a\u76f8\u4f3c\u4e4b\u5904\u3002\u4f46\u662f\uff0c\u6ce8\u610f\u529b\u4e0e\u65f6\u95f4\u6700\u4e3b\u8981\u7684\u5dee\u522b\u5c31\u5728\u4e8e\uff0c\u5728\u540c\u4e00\u6bb5\u65f6\u95f4\u5185\uff0c\u6ce8\u610f\u529b\u662f\u6709\u54c1\u8d28\u9ad8\u4f4e\u4e4b\u5206\u7684\u3002\u56e0\u6b64\uff0c\u5982\u4f55\u5c06\u4e0d\u540c\u8d28\u91cf\u7684\u6ce8\u610f\u529b\u4e88\u4ee5\u5206\u914d\u6bd4\u5355\u7eaf\u5730\u5206\u914d\u65f6\u95f4\u66f4\u6709\u6548\u3002<\/strong><\/p>\n


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3.\u8ba1\u7b97\u5e7f\u544a\u5b66<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\u6b63\u5982\u6208\u5fb7\u6d77\u4f2f\u6240\u9884\u8a00\u7684\uff0c\u968f\u7740\u4fe1\u606f\u65f6\u4ee3\u7684\u6df1\u5165\u53d1\u5c55\uff0c\u6ce8\u610f\u529b\u5c06\u626e\u6f14\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u89d2\u8272\u3002\u751a\u81f3\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u6ce8\u610f\u529b\u7684\u4f5c\u7528\u53ef\u4ee5\u8d85\u8d8a\u8d27\u5e01\u3002\u4f46\u662f\uff0c\u4e0d\u53ef\u5426\u8ba4\u7684\u662f\uff0c\u8d27\u5e01\u6bd5\u7adf\u8fd8\u662f\u5546\u4e1a\u65f6\u4ee3\u6700\u91cd\u8981\u7684\u4e1c\u897f\uff0c\u5728\u4eba\u7c7b\u5168\u9762\u8fdb\u5165\u6ce8\u610f\u529b\u7ecf\u6d4e\u65f6\u4ee3\u4e4b\u524d\uff0c\u6ce8\u610f\u529b\u548c\u8d27\u5e01\u5c06\u957f\u671f\u6df7\u5408\u5b58\u5728\u3002\u4e8e\u662f\uff0c\u6211\u4eec\u4e0d\u5f97\u4e0d\u601d\u8003\u8fd9\u6837\u4e00\u4e2a\u95ee\u9898\uff1a\u6ce8\u610f\u529b\u540c\u8d27\u5e01\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f\u4e8c\u8005\u662f\u5426\u53ef\u4ee5\u4ea4\u6362\uff1f<\/strong><\/p>\n


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\u5176\u5b9e\uff0c\u6ce8\u610f\u529b\u4e0e\u8d27\u5e01\u7684\u4ea4\u6362\u65e9\u5df2\u7ecf\u88ab\u4e00\u79cd\u53e4\u8001\u7684\u4eba\u7c7b\u53d1\u660e\u6240\u89e3\u51b3\u4e86\uff0c\u8fd9\u5c31\u662f\u5e7f\u544a\u3002\u4eba\u4eec\u5f88\u65e9\u5c31\u77e5\u9053\uff0c\u751f\u4ea7\u51fa\u9ad8\u54c1\u8d28\u7684\u5546\u54c1\u662f\u8fdc\u8fdc\u4e0d\u591f\u7684\uff0c\u4f60\u5fc5\u987b\u901a\u8fc7\u5e7f\u544a\u8ba9\u522b\u4eba\u77e5\u9053\u4f60\u7684\u5546\u54c1\u3002\u4e8e\u662f\uff0c\u5546\u5bb6\u613f\u610f\u8ba9\u5ea6\u51fa\u4e00\u5b9a\u7684\u7ecf\u6d4e\u5229\u76ca\u6765\u505a\u5e7f\u544a\uff0c\u4ee5\u4fbf\u5438\u5f15\u5927\u4f17\u7684\u6ce8\u610f\u529b\u3002\u90a3\u4e48\uff0c\u5e7f\u544a\u5c31\u6210\u4e3a\u4e86\u4e00\u79cd\u5229\u7528\u8d27\u5e01\u6362\u53d6\u6ce8\u610f\u529b\u7684\u8f7d\u4f53\u3002<\/p>\n


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\u7136\u800c\uff0c\u4f20\u7edf\u7684\u5e7f\u544a\u5b58\u5728\u7740\u5f88\u591a\u7684\u5f0a\u7aef\u3002\u7531\u4e8e\u5e7f\u544a\u5f62\u5f0f\u6b7b\u677f\u5355\u4e00\uff0c\u6240\u4ee5\u6709\u5927\u91cf\u7684\u6295\u653e\u662f\u88ab\u6d6a\u8d39\u6389\u7684\u3002\u968f\u7740\u4e92\u8054\u7f51\u6280\u672f\u7684\u53d1\u5c55\uff0c\u8ba1\u7b97\u5e7f\u544a\u5b66\u5e94\u8fd0\u800c\u751f\u3002\u6982\u62ec\u6765\u8bb2\uff0c\u8ba1\u7b97\u5e7f\u544a\u5b66\u5c31\u662f\u6839\u636e\u5e7f\u544a\u6240\u5728\u7684\u4e0a\u4e0b\u6587\u73af\u5883\u548c\u7528\u6237\u51b3\u5b9a\u6765\u6295\u653e\u7684\u5e7f\u544a\u5185\u5bb9\u548c\u5f62\u5f0f\u3002\u901a\u8fc7\u7ed3\u5408\u4fe1\u606f\u68c0\u7d22\u3001\u6570\u636e\u6316\u6398\u3001\u7edf\u8ba1\u5206\u6790\u3001\u673a\u5668\u5b66\u4e60\u7b49\u6280\u672f\uff0c\u8ba1\u7b97\u5e7f\u544a\u5b66\u5c31\u662f\u8981\u81ea\u52a8\u5730\u5bfb\u627e\u51fa\u4e00\u79cd\u5c06\u5e7f\u544a\u3001\u4e0a\u4e0b\u6587\u73af\u5883\u548c\u7528\u6237\u7ed3\u5408\u8d77\u6765\u7684\u6700\u4f73\u5339\u914d\u6a21\u5f0f[12]\u3002<\/p>\n


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\u8981\u77e5\u9053\uff0c\u73b0\u5728\u5927\u90e8\u5206\u4e92\u8054\u7f51\u4f01\u4e1a\u90fd\u5728\u63d0\u4f9b\u514d\u8d39\u7684\u670d\u52a1\uff0c\u4f46\u662f\u5b83\u4eec\u5374\u5e76\u4e0d\u5dee\u94b1\uff0c\u751a\u81f3\u8fd8\u76c8\u5229\u9887\u4e30\u3002\u90a3\u4e48\uff0c\u5b83\u4eec\u7684\u94b1\u662f\u4ece\u54ea\u91cc\u6765\u7684\uff1f\u5b9e\u9645\u4e0a\uff0c\u8fd9\u80cc\u540e\u7684\u903b\u8f91\u5c31\u662f\u8fd0\u7528\u6ce8\u610f\u529b\uff08\u4e5f\u5c31\u662f\u4eba\u4eec\u5e38\u8bf4\u7684\u6d41\u91cf\uff09\u6765\u6362\u53d6\u8d27\u5e01\uff0c\u800c\u652f\u6491\u8fd9\u79cd\u903b\u8f91\u7684\u6838\u5fc3\u6280\u672f\u5c31\u662f\u8ba1\u7b97\u5e7f\u544a\u5b66\u3002\u4ece\u8fd9\u4e00\u70b9\u4e0a\u6765\u8bf4\uff0c\u8ba1\u7b97\u5e7f\u544a\u5b66\u89e3\u51b3\u7684\u95ee\u9898\u5c31\u662f\u901a\u8fc7\u8ba9\u6e21\u4e00\u90e8\u5206\u7528\u6237\u6ce8\u610f\u529b\u6765\u6362\u53d6\u7ecf\u6d4e\u5229\u76ca\u3002<\/strong><\/p>\n


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\u4e0b\u9762\u6211\u4eec\u5c31\u4ee5\u8d5e\u52a9\u641c\u7d22\u548c\u4e2a\u6027\u5316\u63a8\u8350\u4e3a\u4f8b\u6765\u4ecb\u7ecd\u8ba1\u7b97\u5e7f\u544a\u5b66\u7684\u5177\u4f53\u5e94\u7528\u3002<\/p>\n


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3.1 \u8d5e\u52a9\u641c\u7d22<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


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\u57282000\u5e74\u5de6\u53f3\u7684\u65f6\u5019\uff0c\u641c\u7d22\u5f15\u64ce\u662f\u6574\u4e2a\u4e92\u8054\u7f51\u4e0a\u6d41\u91cf\u6700\u5927\u7684\u4e00\u7c7b\u7f51\u7ad9\u3002\u4e8e\u662f\uff0c\u5728\u5927\u89c4\u6a21\u6d41\u91cf\u7684\u523a\u6fc0\u4e0b\uff0c\u4e92\u8054\u7f51\u516c\u53f8\u521b\u65b0\u51fa\u4e86\u4e00\u79cd\u5168\u65b0\u7684\u5e7f\u544a\u76c8\u5229\u6a21\u5f0f\uff1a\u8d5e\u52a9\u641c\u7d22\uff08sponsored search\uff09\uff0c\u4ee5\u5b9e\u73b0\u76c8\u5229\u3002<\/p>\n


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3.1.1. Google\u81ea\u52a8\u5370\u949e\u673a<\/h2>\n<\/section>\n<\/section>\n

\u4e92\u8054\u7f51\u5e7f\u544a\u7684\u8fd0\u4f5c\u539f\u7406\u5c31\u662f\u5c06\u4eba\u7c7b\u7684\u6ce8\u610f\u529b\u8f6c\u5316\u6210\u5b9e\u5b9e\u5728\u5728\u7684\u73b0\u91d1\u6d41\u3002<\/strong>\u800cGoogle\u7684\u5de7\u5999\u4e4b\u5904\u5c31\u5728\u4e8e\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6280\u672f\u7cbe\u51c6\u5730\u5f15\u5bfc\u8fd9\u79cd\u6ce8\u610f\u529b\u6d41\u52a8\u548c\u76f8\u5e94\u65b9\u5411\u7684\u8d44\u91d1\u6d41\u3002Google\u5f00\u53d1\u4e86\u4e24\u4e2a\u7cfb\u7edf\uff0c\u5206\u522b\u662fAdWords\u548cAdSense\u3002
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\u9996\u5148\uff0cGoogle\u516c\u53f8\u610f\u8bc6\u5230\u6bcf\u5929\u6210\u5343\u4e0a\u4e07\u7684\u7f51\u6c11\u7ed9Google\u8f93\u5165\u4e86\u5927\u91cf\u7684\u5173\u952e\u8bcd\u4ee5\u641c\u7d22\u7f51\u9875\uff0c\u8fd9\u5b9e\u9645\u4e0a\u662f\u4e00\u79cd\u5546\u4e1a\u673a\u4f1a\u3002\u56e0\u4e3a\uff0c\u5982\u679c\u5c06\u8fd9\u4e9b\u5173\u952e\u8bcd\u4f5c\u4e3a\u5e7f\u544a\u53bb\u51fa\u552e\uff0c\u5c31\u4f1a\u662f\u4e00\u5927\u7b14\u6536\u5165\u3002\u4e8e\u662f\uff0cAdWords\u7cfb\u7edf\u5c31\u5b8c\u6210\u4e86\u8fd9\u4e00\u4efb\u52a1\uff0c\u5b83\u5c06\u641c\u7d22\u5173\u952e\u8bcd\u6309\u7167\u91cd\u8981\u7a0b\u5ea6\u6392\u5e8f\uff0c\u4ee5\u4e0d\u540c\u7684\u4ef7\u683c\u51fa\u552e\u7ed9\u5e7f\u544a\u5546\u3002<\/p>\n


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\u5176\u6b21\uff0cAdSense\u8d1f\u8d23\u5c06\u6b63\u786e\u7684\u5e7f\u544a\u6295\u653e\u5230\u5408\u9002\u7684\u7f51\u7ad9\u4e0a\u3002\u5b83\u6839\u636e\u5173\u952e\u8bcd\uff0c\u641c\u7d22\u5230\u70b9\u51fb\u6392\u540d\u9760\u524d\u7684\u4e2a\u4eba\u7f51\u7ad9\uff08\u535a\u5ba2\uff09\uff0c\u5e76\u4ece\u8fd9\u4e9b\u7f51\u7ad9\u7ad9\u957f\u6216\u535a\u4e3b\u90a3\u91cc\u8d2d\u4e70\u5e7f\u544a\u4f4d\uff0c\u7136\u540e\u5c06AdWords\u4e2d\u7684\u5927\u91cf\u5e7f\u544a\u6309\u7167\u5173\u952e\u8bcd\u6253\u5305\u6295\u653e\u5230\u8fd9\u4e9b\u5e7f\u544a\u4f4d\u4e0a\u3002\u7531\u4e8e\u91c7\u53d6\u4e86\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0c\u6240\u6709\u5e7f\u544a\u7684\u6295\u653e\u90fd\u80fd\u8fbe\u5230\u7cbe\u51c6\u7684\u5b9a\u4f4d\u3002\u8fd9\u6837\uff0c\u5f53\u4f60\u6d4f\u89c8\u6709\u5173\u201c\u4eba\u5de5\u667a\u80fd\u201d\u7684\u7f51\u7ad9\u7684\u65f6\u5019\uff0c\u4f60\u5c06\u4e0d\u4f1a\u770b\u5230\u6709\u5173\u4ea4\u53cb\u548c\u6210\u4eba\u7528\u54c1\u7684\u5e7f\u544a\u3002<\/p>\n


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\u4e8e\u662f\uff0cGoogle\u7684AdWords\u548cAdSense\u7cfb\u7edf\u53ef\u4ee5\u7cbe\u51c6\u5730\u5f15\u5bfc\u5927\u91cf\u7684\u6ce8\u610f\u529b\u6d41\u52a8\u548c\u8d44\u91d1\u6d41\u52a8\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u4e5f\u8d5a\u53d6\u4e86\u53ef\u89c2\u7684\u5e7f\u544a\u6536\u76ca\u3002\u4e8b\u5b9e\u4e0a\uff0c\u867d\u7136Google\u662f\u9760\u641c\u7d22\u5f15\u64ce\u8d77\u5bb6\uff0c\u540e\u6765\u53c8\u505a\u4e86\u5404\u79cd\u5404\u6837\u7684\u4ea7\u54c1\uff0c\u4f46\u662f\u5b83\u771f\u6b63\u7684\u76c8\u5229\u70b9\uff08\u636e\u8bf4\u670980%\u7684\u6536\u5165\uff09\u6070\u6070\u5c31\u662f\u8fd9\u5957\u8d5e\u52a9\u641c\u7d22\u7cfb\u7edf\u3002\u4e8e\u662f\uff0c\u4eba\u4eec\u5f62\u8c61\u5730\u5c06Google\u7684\u8fd9\u5957\u5e7f\u544a\u7cfb\u7edf\u79f0\u4e3a\u201cGoogle\u81ea\u52a8\u5370\u949e\u673a\u201d\uff01<\/p>\n

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3.1.2 \u4e2a\u6027\u5316\u63a8\u8350<\/strong><\/h2>\n<\/section>\n<\/section>\n

\u8c46\u74e3\u662f\u57282005\u5e74\u521b\u529e\u7684\u4e00\u4e2a\u5c0f\u4f17\u7f51\u7ad9\uff0c\u7f51\u53cb\u4eec\u53ef\u4ee5\u5728\u8fd9\u91cc\u5206\u4eab\u56fe\u4e66\u3001\u7535\u5f71\u4ee5\u53ca\u97f3\u4e50\u3002\u7531\u4e8e\u5b83\u72ec\u7279\u7684\u54c1\u5473\uff0c\u8c46\u74e3\u66fe\u4e00\u5ea6\u6210\u4e3a\u6587\u827a\u9752\u5e74\u4eec\u7684\u96c6\u6563\u5730\u3002\u5982\u679c\u5728\u8c46\u74e3\u4e0a\u641c\u7d22\u96c6\u667a\u4ff1\u4e50\u90e8\u7684\u7b2c\u4e00\u672c\u8457\u4f5c\u300a\u79d1\u5b66\u7684\u6781\u81f4\uff1a\u6f2b\u8c08\u4eba\u5de5\u667a\u80fd\u300b<\/strong>\uff0c\u53ef\u4ee5\u770b\u5230\u5982\u56fe2-8\u6240\u793a\u7684\u9875\u9762\u3002
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\"\u96c6\u667a\"<\/section>\n<\/section>\n

\u56fe2-8 \u641c\u7d22\u201c\u79d1\u5b66\u7684\u6781\u81f4\uff1a\u6f2b\u8c08\u4eba\u5de5\u667a\u80fd\u201d\u7684\u8fd4\u56de\u7ed3\u679c<\/span><\/strong><\/p>\n


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\u8fd9\u90fd\u662f\u4e00\u4e9b\u4e0e\u4eba\u5de5\u667a\u80fd\u3001\u590d\u6742\u7cfb\u7edf\u76f8\u5173\u7684\u9ad8\u5927\u4e0a\u7684\u5b66\u672f\u56fe\u4e66\uff0c\u7136\u800c\u5982\u679c\u4f60\u771f\u7684\u70ed\u7231\u4eba\u5de5\u667a\u80fd\u3001\u590d\u6742\u7cfb\u7edf\uff0c\u4f60\u4f1a\u53d1\u73b0\u5b83\u63a8\u8350\u7684\u56fe\u4e66\u90fd\u5f88\u4e0d\u9519\u3002\u90a3\u4e48\uff0c\u65e2\u7136\u8fd9\u4e9b\u8bfb\u7269\u8fd9\u4e48\u9ad8\u51b7\uff0c\u5b83\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u624e\u5806\u5730\u51fa\u73b0\u5728\u8fd9\u4e2a\u9875\u9762\u4e0a\u5462\uff1f\u8fd9\u5176\u5b9e\u5c31\u662f\u80cc\u540e\u7684\u63a8\u8350\u7cfb\u7edf\u5728\u8fd0\u4f5c\u7684\u7ed3\u679c\u3002\u6211\u4eec\u6ce8\u610f\u5230\uff0c\u5728\u8fd9\u4e24\u6392\u4e66\u7684\u4e0a\u65b9\u6709\u4e00\u4e2a\u6807\u9898\uff1a\u201c\u559c\u6b22\u8bfb\u2018\u79d1\u5b66\u7684\u6781\u81f4\uff1a\u6f2b\u8c08\u4eba\u5de5\u667a\u80fd\u2019\u7684\u4eba\u4e5f\u559c\u6b22\u2026\u2026\u201d\u3002\u4e8b\u5b9e\u4e0a\uff0c\u63a8\u8350\u7cfb\u7edf\u6839\u636e\u6bcf\u4e2a\u7528\u6237\u559c\u6b22\u8bfb\u4ec0\u4e48\u6837\u7684\u4e66\u7684\u6570\u636e\uff0c\u63a8\u8350\u51fa\u4ec0\u4e48\u6837\u7684\u4e66\u4f1a\u5448\u73b0\u5728\u4f60\u9762\u524d\u3002<\/p>\n


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\u4ece\u672c\u8d28\u4e0a\u770b\uff0c\u63a8\u8350\u51fa\u6765\u7684\u5546\u54c1\u5c31\u662f\u5e7f\u544a\uff0c\u53ea\u4e0d\u8fc7\u8fd9\u79cd\u5e7f\u544a\u505a\u7684\u5df2\u7ecf\u76f8\u5f53\u9690\u853d\uff0c\u751a\u81f3\u8ba9\u4f60\u7231\u4e0a\u4e86\u8fd9\u4e9b\u63a8\u8350\u54c1\u3002\u8fd9\u5c31\u662f\u8ba1\u7b97\u5e7f\u544a\u5b66\u7684\u7cbe\u5999\u4e4b\u5904\u2014\u2014\u5b83\u80fd\u591f\u6839\u636e\u7528\u6237\u7684\u7279\u5f81\u800c\u5b9a\u5236\u5316\u5730\u7ed9\u4f60\u63a8\u8350\u5e7f\u544a\uff0c\u4ece\u800c\u5c06\u5927\u91cf\u7f51\u6c11\u7684\u6ce8\u610f\u529b\u7cbe\u5999\u5730\u5151\u6362\u6210\u5b83\u4eec\u7684\u73b0\u91d1\u6d41\u3002<\/strong><\/p>\n


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4.\u610f\u613f<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n


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\u6ce8\u610f\u7ecf\u6d4e\u7406\u8bba\u4e2d\u7684\u6ce8\u610f\u5927\u591a\u5c40\u9650\u4e8e\u5bf9\u5916\u5728\u4e8b\u7269\u7684\u5173\u6ce8\uff0c\u800c\u4eba\u4eec\u5bf9\u4e8e\u5185\u5728\u9700\u6c42\u548c\u6e34\u671b\u7684\u805a\u7126\u5219\u4f53\u73b0\u4e3a\u610f\u613f\u3002\u8fd9\u662f\u4e00\u4e2a\u4e0e\u5bf9\u5916\u7684\u6ce8\u610f\u5b8c\u5168\u4e0d\u540c\u7684\u6982\u5ff5\uff0c\u7814\u7a76\u610f\u613f\u7684\u7406\u8bba\u88ab\u79f0\u4e3a\u610f\u613f\u7ecf\u6d4e\u3002<\/strong>
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4.1 \u610f\u613f\u7ecf\u6d4e<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


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\u5c31\u5728\u6ce8\u610f\u529b\u7ecf\u6d4e\u9010\u6e10\u6ca6\u843d\u4e3a\u5e7f\u544a\u5b66\u7684\u65f6\u5019\uff0c\u5728\u4e00\u6b21\u6ce8\u610f\u529b\u7ecf\u6d4e\u7684\u5b66\u672f\u4f1a\u8bae\u4e0a\uff0c\u9053\u514b\u2022\u897f\u5c14\u65af\uff08\u89c1\u56fe2-14\uff09\u63d0\u51fa\u4e86\u4e00\u5957\u975e\u5e38\u4e0d\u4e00\u6837\u7684\u7406\u8bba\uff0c\u79f0\u4e3a\u201c\u610f\u613f\u7ecf\u6d4e\u201d\uff08Intention Economy\uff09[9][17]\u3002\u5982\u679c\u8bf4\u4f20\u7edf\u7684\u6ce8\u610f\u529b\u7ecf\u6d4e\u5173\u6ce8\u7684\u662f\u5382\u5546\uff0c\u4e5f\u5c31\u662f\u901a\u8fc7\u5e7f\u544a\u7684\u65b9\u5f0f\u8ba9\u5382\u5546\u83b7\u53d6\u66f4\u591a\u7684\u6ce8\u610f\u529b\uff0c\u90a3\u4e48\u610f\u613f\u7ecf\u6d4e\u5219\u628a\u5173\u6ce8\u7126\u70b9\u653e\u5728\u4e86\u6d88\u8d39\u8005\u4e0a\u9762\u3002\u6d88\u8d39\u8005\u672c\u8eab\u6709\u5f88\u591a\u610f\u613f\uff0c\u610f\u613f\u672c\u8eab\u5c31\u4f1a\u5e26\u6765\u6d88\u8d39\u7684\u53ef\u80fd\uff0c\u6211\u4eec\u5e94\u8be5\u56f4\u7ed5\u6d88\u8d39\u8005\u6765\u53d1\u5c55\u3002\u5728\u610f\u613f\u5e02\u573a\u4e2d\uff0c\u4e0d\u540c\u4e8e\u4f20\u7edf\u7684\u4ea4\u6613\u5173\u7cfb\u7684\u662f\u4e70\u5bb6\u5bfb\u627e\u5356\u5bb6\uff0c\u800c\u4e0d\u662f\u5356\u5bb6\u5bfb\u627e\u4e70\u5bb6\u3002<\/p>\n

\n
\"\u96c6\u667a\"<\/section>\n<\/section>\n

\u56fe2-14 \u9053\u514b\u2022\u897f\u5c14\u65af<\/span><\/strong><\/span><\/p>\n


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\u672a\u6765\u7684\u610f\u613f\u7ecf\u6d4e\u5e94\u8be5\u600e\u4e48\u8fd0\u4f5c\uff1f<\/strong><\/span>\u9053\u514b\u2022\u897f\u5c14\u65af\u4e3e\u4e86\u4e00\u4e2a\u4f8b\u5b50\uff1a\u5047\u5982\u4e00\u4e2a\u4eba\u8981\u4e70\u4e00\u8f86SUV\uff0c\u4ed6\u5c31\u4f1a\u5728\u7f51\u4e0a\u53d1\u8868\u610f\u613f\uff0c\u8868\u8fbe\u6e05\u695a\u81ea\u5df1\u60f3\u8981\u7684\u4e1c\u897f\u3002\u90a3\u4e48\uff0c\u5f88\u591a\u5546\u5bb6\u5c31\u4f1a\u56f4\u62e2\u8fc7\u6765\u8fdb\u884c\u7ade\u6807\u3002\u53cd\u5411\u4ece\u5ba2\u6237\u51fa\u53d1\u5f62\u6210\u4ea7\u4e1a\u94fe\uff0c\u8fd9\u6837\u5c31\u6784\u6210\u4e86\u610f\u613f\u7ecf\u6d4e\u3002<\/p>\n


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\u5728\u610f\u613f\u7ecf\u6d4e\u738b\u56fd\u4e2d\uff0c\u6211\u4eec\u5c06\u770b\u5230\u8fd9\u6837\u4e00\u4e9b\u5168\u65b0\u7684\u6982\u5ff5\u3002\u4f9b\u5e94\u5546\uff08\u5356\u65b9\uff09\u5173\u7cfb\u7ba1\u7406\uff08Vendor Relationship Management\uff0cVRM\uff09\u57fa\u672c\u53ef\u4ee5\u770b\u4f5c\u4f20\u7edf\u7684\u6d88\u8d39\u8005\uff08\u4e70\u65b9\uff09\u5173\u7cfb\u7ba1\u7406\uff08Customer Relationship Management\uff0cCRM\uff09\u7684\u955c\u50cf\u3002\u6211\u4eec\u5df2\u7ecf\u719f\u6089\u4e86\u5546\u5bb6\u7ed9\u6bcf\u4e2a\u6d88\u8d39\u8005\u53d1\u653e\u6253\u6298\u5361\uff0c\u8fdb\u884c\u5404\u79cd\u4fc3\u9500\u7684\u6d3b\u52a8\u3002\u5728\u8fd9\u80cc\u540e\u662f\u5546\u5bb6\u7684\u4e00\u6574\u5957\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf\u5728\u8fd0\u4f5c\u3002\u7136\u800c\u8fd9\u79cdCRM\u7684\u505a\u6cd5\u5e76\u6ca1\u6709\u6536\u5230\u5e94\u6709\u7684\u6548\u679c\u2014\u2014\u5b83\u5e76\u4e0d\u80fd\u7cbe\u51c6\u5730\u628a\u63e1\u6bcf\u4e2a\u6d88\u8d39\u8005\u7684\u610f\u613f\u3002\u5728\u65b0\u7684VRM\u7cfb\u7edf\u4e2d\uff0c\u6d88\u8d39\u8005\u4f1a\u6839\u636e\u81ea\u5df1\u7684\u610f\u613f\u51fa\u53d1\uff0c\u4e3b\u52a8\u5efa\u7acb\u8d77\u4e0e\u5404\u79cd\u5546\u5bb6\u7684\u8054\u7cfb\uff0c\u56e0\u6b64\uff0c\u8fd9\u5c06\u4f1a\u662f\u4e00\u79cd\u4e2a\u4eba\u5b9a\u5236\u5316\u7684\u3001\u9ad8\u6548\u7684\u670d\u52a1\u3002<\/strong><\/p>\n


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\u5728\u5546\u5bb6\u7684\u89c6\u89d2\u4e0b\uff0c\u6839\u636e\u6d88\u8d39\u8005\u7684\u5728\u7ebf\u884c\u4e3a\u7559\u4e0b\u7684\u5927\u6570\u636e\u75d5\u8ff9\uff0c\u5546\u5bb6\u53ef\u4ee5\u7cbe\u51c6\u5730\u731c\u51fa\u4f60\u7684\u559c\u597d\uff0c\u5e76\u505a\u5230\u7cbe\u51c6\u6295\u653e\u5e7f\u544a\u3002\u4f46\u662f\uff0c\u5728\u610f\u613f\u7ecf\u6d4e\u770b\u6765\uff0c\u5927\u6570\u636e\u4e5f\u4e0d\u8fc7\u662f\u4e00\u79cd\u676f\u6c34\u8f66\u85aa\u7684\u505a\u6cd5\u3002\u5982\u679c\u6211\u4eec\u4ece\u6d88\u8d39\u8005\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u8ba9\u6d88\u8d39\u8005\u81ea\u5df1\u7ba1\u7406\u6240\u6709\u7684\u4e2a\u4eba\u6570\u636e\uff0c\u5e76\u5728\u9002\u5f53\u7684\u65f6\u523b\u6709\u9009\u62e9\u6027\u5730\u5f00\u653e\u7ed9\u5546\u5bb6\uff0c\u90a3\u4e48\u6211\u4eec\u53ea\u9700\u8981\u5c0f\u6570\u636e\u5c31\u5b8c\u5168\u53ef\u4ee5\u4e86\u3002\u6240\u4ee5\uff0c\u5f80\u5f80\u806a\u660e\u7684\u505a\u6cd5\u6210\u672c\u4f1a\u5f88\u5c0f\u3002<\/p>\n


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\u201c\u7b2c\u56db\u65b9\u201d\u662f\u897f\u5c14\u65af\u63d0\u51fa\u6765\u7684\u53e6\u4e00\u4e2a\u6709\u8da3\u7684\u6982\u5ff5\uff0c\u5b83\u662f\u6307\u4e13\u95e8\u670d\u52a1\u4e8e\u6d88\u8d39\u8005\u7684\u4ee3\u7406\u673a\u6784\u3002\u5728\u4f20\u7edf\u5546\u4e1a\u4e2d\uff0c\u7b2c\u4e00\u65b9\u548c\u7b2c\u4e8c\u65b9\u662f\u6307\u5546\u4e1a\u5408\u540c\u7684\u76f4\u63a5\u5173\u7cfb\u4eba\uff0c\u800c\u7b2c\u4e09\u65b9\u5219\u662f\u6307\u5e2e\u52a9\u5546\u5bb6\u5c65\u884c\u5408\u540c\u7684\u5382\u5bb6\u3002\u4f8b\u5982\u5728\u82f9\u679c\u624b\u673a\u4e2d\uff0cApp\u5546\u5e97\u4e2d\u7684\u5e94\u7528\u90fd\u5c5e\u4e8e\u7b2c\u4e09\u65b9\u3002\u800c\u897f\u5c14\u65af\u6240\u8bf4\u7684\u7b2c\u56db\u65b9\u5219\u662f\u4e13\u95e8\u5e2e\u52a9\u6d88\u8d39\u8005\u7684\u670d\u52a1\u673a\u6784\uff0c\u8fd9\u975e\u5e38\u7c7b\u4f3c\u4e8e\u623f\u5730\u4ea7\u4ee3\u7406\u4eba\u3001\u5f8b\u5e08\u3001\u533b\u751f\uff0c\u7b49\u7b49\u3002\u968f\u7740\u4e2a\u6027\u5316\u65f6\u4ee3\u7684\u6765\u4e34\uff0c\u8fd9\u79cd\u7b2c\u56db\u65b9\u673a\u6784\u5c06\u4f1a\u6709\u66f4\u5927\u7684\u53d1\u5c55\u7a7a\u95f4\u3002<\/strong><\/p>\n

\u4e2a\u4eba\u667a\u80fd\u52a9\u7406\u5c06\u4f1a\u6210\u4e3a\u4e00\u79cd\u975e\u5e38\u6709\u53d1\u5c55\u524d\u666f\u7684\u8f6f\u4ef6\u3002<\/p>\n


<\/p>\n

\u5728\u6e38\u620f\u4e2d\uff0c\u6211\u4eec\u6bcf\u4e2a\u73a9\u5bb6\u90fd\u4f1a\u6709\u4e00\u4e2a\u66ff\u8eab\uff08avatar\uff09\uff0c\u662f\u8fd9\u4e2a\u66ff\u8eab\u4ee3\u7406\u6211\u4eec\u771f\u6b63\u7684\u73a9\u5bb6\u5b8c\u6210\u5728\u865a\u62df\u6e38\u620f\u4e16\u754c\u4e2d\u7684\u6240\u6709\u6d3b\u52a8\u3002\u5728\u6211\u4eec\u6bcf\u5929\u9762\u5bf9\u7684\u4e92\u8054\u7f51\u4e16\u754c\u4e2d\uff0c\u7c7b\u4f3c\u8fd9\u6837\u7684\u66ff\u8eab\u5c1a\u672a\u51fa\u73b0\u3002\u8fd9\u662f\u56e0\u4e3a\u7531\u4e8e\u6280\u672f\u7684\u9650\u5236\uff0c\u8fd9\u79cd\u80fd\u591f\u5904\u7406\u5f00\u653e\u4e92\u8054\u7f51\u73af\u5883\u7684\u667a\u80fd\u4ee3\u7406\u8f6f\u4ef6\u5c06\u4f1a\u9762\u5bf9\u66f4\u52a0\u590d\u6742\u7684\u4efb\u52a1\u3002\u4f46\u662f\uff0c\u968f\u7740\u4eba\u5de5\u667a\u80fd\u6280\u672f\u7684\u7a81\u98de\u731b\u8fdb\uff0c\u6211\u4eec\u4e0d\u59a8\u53ef\u4ee5\u8bbe\u60f3\uff0c\u4e00\u4e9b\u806a\u660e\u7684\u667a\u80fd\u4ee3\u7406\u8f6f\u4ef6\u53ef\u4ee5\u5b66\u4e60\u6211\u4eec\u5904\u7406\u5404\u7c7b\u4fe1\u606f\u7684\u6a21\u5f0f\u3002\u4e8e\u662f\uff0c\u7ecf\u8fc7\u4e00\u6bb5\u65f6\u95f4\u7684\u78e8\u5408\u540e\uff0c\u4e00\u79cd\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u81ea\u52a8\u6536\u53d1\u90ae\u4ef6\u3001\u81ea\u52a8\u7b5b\u9009\u6211\u4eec\u611f\u5174\u8da3\u7684\u4fe1\u606f\uff0c\u4ee5\u53ca\u81ea\u52a8\u8fdb\u884c\u5404\u7c7b\u7f51\u7edc\u751f\u6d3b\u7684\u7a0b\u5e8f\u5c06\u6709\u53ef\u80fd\u51fa\u73b0\u3002\u5230\u90a3\u65f6\uff0c\u6211\u4eec\u4e5f\u8bb8\u5c31\u771f\u7684\u53ef\u4ee5\u5bf9\u8fd9\u4e9b\u4ee3\u7406\u7a0b\u5e8f\u53d1\u51fa\u6211\u4eec\u7684\u613f\u671b\uff0c\u5b83\u5c31\u4f1a\u81ea\u52a8\u5e2e\u52a9\u6211\u4eec\u5b9e\u73b0\u4e86\u3002<\/p>\n


<\/p>\n

\n
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4.2 \u201c\u610f\u613f-\u663e\u73b0\u201d\u7406\u8bba<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u66f4\u6709\u610f\u601d\u7684\u662f\uff0c\u5728\u610f\u613f\u7ecf\u6d4e\u9886\u57df\u4e2d\uff0c\u8fd8\u6709\u4e00\u4e2a\u602a\u4eba\u53eb\u53f2\u8482\u592b\u2022\u6d3e\u91cc\u7eb3\uff08Steve Pavlina\uff0c\u89c1\u56fe2-15\uff09\uff0c\u4ed6\u66fe\u56e0\u4e00\u6b21\u5165\u72f1\u800c\u987f\u609f\u4e86\u4e00\u5957\u201c\u610f\u613f-\u663e\u73b0\u201d\u7406\u8bba\uff0c\u8be5\u7406\u8bba\u6982\u62ec\u6210\u4e00\u53e5\u8bdd\u5c31\u662f\uff1a\u53ea\u8981\u4f60\u8db3\u591f\u575a\u6301\uff0c\u6bcf\u4e2a\u4eba\u90fd\u80fd\u5fc3\u60f3\u4e8b\u6210[9]\u3002<\/strong><\/p>\n

\n
\"\u96c6\u667a\"<\/section>\n<\/section>\n

\u56fe2-15 \u53f2\u8482\u592b\u2022\u6d3e\u91cc\u7eb3<\/span><\/strong><\/span><\/p>\n


<\/p>\n

\u8fd9\u79cd\u7406\u8bba\u8ba4\u4e3a\u6ce8\u610f\u529b\u80fd\u591f\u50ac\u751f\u4e07\u7269\uff0c\u8fd9\u4e0d\u4ec5\u4f53\u73b0\u5728\u7cbe\u795e\u4e16\u754c\u4e0a\uff0c\u8fd8\u5728\u5f88\u5927\u7a0b\u5ea6\u4f53\u73b0\u5728\u7269\u8d28\u4e16\u754c\u4e0a\u3002\u4f60\u6240\u8981\u505a\u7684\u5c31\u662f\u628a\u6ce8\u610f\u529b\u653e\u5230\u4f60\u7684\u610f\u613f\u4e0a\u9762\uff0c\u800c\u4e14\u8981\u5927\u58f0\u5ba3\u4f20\uff0c\u8ba9\u6240\u6709\u4eba\u90fd\u77e5\u9053\u5b83\u3002\u540c\u65f6\uff0c\u4f60\u8fd8\u8981\u6301\u7eed\u5730\u5173\u6ce8\u8fd9\u4e2a\u613f\u671b\uff0c\u6700\u540e\uff0c\u4f60\u7684\u613f\u671b\u5c31\u53ef\u80fd\u4f1a\u5b9e\u73b0\u3002\u6d3e\u91cc\u7eb3\u7528\u201c\u5438\u5f15\u6cd5\u5219\u201d\uff08law of attraction\uff09\u6765\u6982\u62ec\u8fd9\u6837\u4e00\u79cd\u81ea\u7136\u529b\u91cf\uff1a\u53ea\u8981\u4f60\u5145\u5206\u5730\u8868\u8fbe\u51fa\u4f60\u7684\u613f\u671b\uff0c\u8fd9\u79cd\u529b\u91cf\u5c31\u4f1a\u628a\u4f60\u60f3\u8981\u7684\u4e1c\u897f\u5438\u5f15\u5230\u4f60\u7684\u751f\u6d3b\u4e2d\u3002<\/strong>\u8fdb\u4e00\u6b65\uff0c\u6d3e\u91cc\u7eb3\u8bf4\uff0c\u4e4b\u6240\u4ee5\u5f88\u591a\u4eba\u63d0\u51fa\u613f\u671b\u4e4b\u540e\u6ca1\u6709\u5b9e\u73b0\uff0c\u90a3\u662f\u56e0\u4e3a\u4ed6\u81ea\u5df1\u6ca1\u6709\u575a\u6301\u4e0b\u53bb\uff0c\u81ea\u5df1\u6ca1\u80fd\u575a\u4fe1\u81ea\u5df1\u7684\u613f\u671b\uff0c\u6216\u8005\u662f\u613f\u671b\u5174\u8da3\u8f6c\u79fb\u5230\u5176\u4ed6\u5730\u65b9\u53bb\u4e86\u3002<\/p>\n


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\u201c\u610f\u613f-\u663e\u73b0\u201d\u548c\u201c\u4e3b\u89c2\u771f\u5b9e\u201d\u662f\u6d3e\u91cc\u7eb3\u601d\u60f3\u4f53\u7cfb\u4e2d\u6700\u91cd\u8981\u7684\u4e24\u4e2a\u6982\u5ff5\u3002\u610f\u613f\u5177\u6709\u6781\u5927\u7684\u5438\u5f15\u529b\uff0c\u53ea\u8981\u5fc3\u91cc\u60f3\u5f97\u5230\u5c31\u80fd\u5f97\u5230\uff0c\u610f\u613f\u53ef\u4ee5\u628a\u4eba\u4eec\u60f3\u8981\u7684\u4e1c\u897f\u5f15\u5165\u5230\u81ea\u5df1\u7684\u751f\u6d3b\u4e4b\u4e2d\u3002\u6d3e\u91cc\u7eb3\u8ba4\u4e3a\uff0c\u81ea\u5df1\u4f1a\u8fdb\u76d1\u72f1\u5b8c\u5168\u662f\u81ea\u5df1\u7684\u610f\u613f\u663e\u73b0\u7684\u7ed3\u679c\u3002\u4ed6\u5728\u53d1\u8868\u7684\u6bcf\u4e00\u7bc7\u6587\u7ae0\u540e\u9762\u90fd\u4f1a\u52a0\u4e0a\u4e00\u53e5\u8bdd\u201c\u5982\u82e5\u60a8\u89c9\u5f97\u6b64\u7f51\u7ad9\u5bf9\u60a8\u6709\u5e2e\u52a9\uff0c\u8bf7\u5411\u53f2\u8482\u592b\u2022\u6d3e\u91cc\u7eb3\u6350\u8d60\uff0c\u4ee5\u4fbf\u4f60\u4e5f\u80fd\u4eab\u53d7\u5230\u7cbe\u795e\u6fc0\u52b1\u201d\uff0c\u901a\u8fc7\u6b64\u79cd\u65b9\u5f0f\uff0c\u6d3e\u91cc\u7eb3\u5b9e\u73b0\u4e86\u76c8\u5229\u3002<\/p>\n


<\/p>\n

\u6d3e\u91cc\u7eb3\u66fe\u8bf4\uff1a\u201c\u6211\u4e5f\u662f\u4f60\u610f\u8bc6\u4e2d\u7684\u4e00\u79cd\u663e\u73b0\uff0c\u626e\u6f14\u4e86\u4f60\u6240\u671f\u5f85\u7684\u4e00\u79cd\u89d2\u8272\u3002\u5982\u679c\u4f60\u671f\u5f85\u6211\u662f\u80fd\u8d77\u4f5c\u7528\u7684\u5bfc\u5e08\uff0c\u6211\u5c31\u662f\u5bfc\u5e08\u3002\u5982\u679c\u4f60\u8ba4\u4e3a\u6211\u662f\u4e00\u4e2a\u6df1\u9083\u6709\u601d\u60f3\u7684\u4eba\uff0c\u90a3\u6211\u5c31\u662f\u8fd9\u6837\u7684\u4eba\u3002\u5982\u679c\u4f60\u8ba4\u4e3a\u6211\u5728\u6545\u5f04\u7384\u865a\uff0c\u6211\u5c31\u4f1a\u770b\u7740\u50cf\u4f60\u60f3\u7684\u90a3\u6837\u3002\u663e\u7136\uff0c\u2018\u6211\u2019\u53ea\u662f\u4f60\u5fc3\u4e2d\u521b\u9020\u51fa\u7684\u4f17\u591a\u5f62\u8c61\u4e4b\u4e00\uff0c\u6ca1\u6709\u4e00\u4e2a\u4e0e\u4f60\u622a\u7136\u5272\u88c2\u7684\u2018\u6211\u2019\uff0c\u6211\u53ea\u662f\u4f60\u5fc3\u4e2d\u7684\u2018\u6211\u2019\uff0c\u4f46\u4f60\u53ef\u80fd\u6ca1\u6709\u80fd\u591f\u6e05\u695a\u5730\u610f\u8bc6\u5230\u8fd9\u4e00\u70b9\u3002\u201d[9]<\/p>\n


<\/p>\n

\u8868\u9762\u4e0a\u770b\uff0c\u4f3c\u4e4e\u6d3e\u91cc\u7eb3\u7684\u8bf4\u6cd5\u8fc7\u4e8e\u5938\u5927\u5176\u8bcd\uff0c\u4f46\u662f\u4e5f\u5e76\u975e\u5b8c\u5168\u6ca1\u6709\u9053\u7406\u3002\u4e92\u8054\u7f51\u7684\u51fa\u73b0\u65e0\u7591\u4e3a\u6bcf\u4e00\u4e2a\u5fae\u5c0f\u7684\u4e2a\u4f53\u63d0\u4f9b\u4e86\u821e\u53f0\uff0c\u4f7f\u5f97\u4ed6\u4eec\u53ef\u4ee5\u5145\u5206\u5730\u8868\u8fbe\u51fa\u4ed6\u4eec\u7684\u613f\u671b\u3002\u4e8e\u662f\uff0c\u201c\u610f\u613f-\u663e\u73b0\u201d\u8fc7\u7a0b\u4f1a\u88ab\u4e92\u8054\u7f51\u6240\u52a0\u901f\u548c\u653e\u5927\u3002\u6700\u6709\u8da3\u7684\u4e00\u4e2a\u4f8b\u5b50\u662f\u6709\u4eba\u7528\u4e00\u6839\u66f2\u522b\u9488\u6362\u53d6\u4e86\u4e00\u5ea7\u8c6a\u5b85\u3002\u8fd9\u662f\u4e00\u4f4d\u53eb\u4f5c\u51ef\u5c14\u2022\u9ea6\u514b\u5510\u7eb3\uff08Kyle MacDonald\uff09\u7684\u666e\u901a\u52a0\u62ff\u5927\u5e74\u8f7b\u4eba\u6240\u505a\u51fa\u7684\u58ee\u4e3e\uff0c\u4ed6\u901a\u8fc7\u4ee5\u7269\u6613\u7269\u7684\u793e\u4ea4\u7f51\u7ad9Craiglist\uff0c\u7ecf\u8fc7\u5927\u7ea620\u6b21\u7684\u5012\u624b\u4e4b\u540e\uff0c\u6362\u5f97\u4e86\u4e00\u5ea7\u8c6a\u5b85\u3002[18]<\/p>\n


<\/p>\n

\u4e8b\u5b9e\u4e0a\uff0c\u9ea6\u514b\u5510\u7eb3\u7684\u6545\u4e8b\u5c31\u662f\u610f\u613f\u7ecf\u6d4e\u7684\u4e00\u79cd\u5b9e\u73b0\u3002<\/strong>\u4ed6\u81ea\u5df1\u9996\u5148\u5efa\u7acb\u8d77\u4e86\u5f3a\u70c8\u7684\u610f\u613f\u2014\u2014\u7528\u66f2\u522b\u9488\u6700\u7ec8\u6362\u5230\u4e00\u680b\u623f\u5b50\uff0c\u5e76\u4e14\u660e\u786e\u5730\u628a\u81ea\u5df1\u5f3a\u70c8\u7684\u613f\u671b\u53d1\u5e03\u5230\u7f51\u7ad9\u4e0a\u3002\u4ece\u7b2c\u4e00\u6b21\u4ea4\u6362\u6210\u529f\u4e4b\u540e\uff0c\u9ea6\u514b\u5510\u7eb3\u5c31\u4ece\u6ca1\u6709\u505c\u6b62\u5b9e\u73b0\u81ea\u5df1\u68a6\u60f3\u7684\u6b65\u4f10\uff0c\u7ee7\u7eed\u575a\u6301\u4e86\u4e0b\u53bb\uff0c\u65b0\u7684\u673a\u4f1a\u3001\u4fe1\u606f\u548c\u8d44\u6e90\u4e8e\u662f\u4e0d\u65ad\u5730\u6d8c\u73b0\u51fa\u6765\uff0c\u5e76\u4e14\u8fd9\u4e9b\u673a\u4f1a\u5e38\u5e38\u662f\u7a81\u7136\u51fa\u73b0\u7684\uff0c\u50cf\u662f\u201c\u5929\u4e0a\u6389\u4e0b\u6765\u7684\u9985\u997c\u201d\u3002\u6700\u7ec8\uff0c\u4ed6\u7684\u610f\u613f\u771f\u7684\u5b9e\u73b0\u4e86\u3002<\/p>\n


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\u4ece\u6ce8\u610f\u529b\u7684\u89d2\u5ea6\u6765\u8bf4\uff0c\u610f\u613f-\u663e\u73b0\u7406\u8bba\u7684\u8981\u70b9\u5c31\u5728\u4e8e\u4f60\u8981\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u4e8e\u4e00\u70b9\u2014\u2014\u4f60\u7684\u613f\u671b\uff0c\u5e76\u4e14\u8981\u6301\u7eed\u5730\u4fdd\u6301\u4e0b\u53bb\u3002<\/strong>\u65f6\u95f4\u957f\u4e86\uff0c\u5947\u8ff9\u5c31\u4f1a\u53d1\u751f\u3002\u800c\u4e4b\u6240\u4ee5\u5f88\u591a\u4eba\u7684\u613f\u671b\u6ca1\u6709\u5b9e\u73b0\uff0c\u90a3\u662f\u56e0\u4e3a\u4ed6\u4e0d\u591f\u575a\u6301\uff0c\u4e0d\u80fd\u5c06\u6ce8\u610f\u529b\u5168\u90e8\u653e\u5728\u8fd9\u4e2a\u613f\u671b\u4e0a\u9762\u3002\u56e0\u6b64\uff0c\u6d3e\u91cc\u7eb3\u7684\u6df1\u5c42\u542b\u4e49\u662f\u5728\u8bf4\uff0c\u6ce8\u610f\u529b\u50ac\u751f\u4e07\u7269\uff0c\u6ce8\u610f\u529b\u4e5f\u53ef\u4ee5\u5c06\u613f\u671b\u53d8\u4e3a\u73b0\u5b9e\u3002<\/p>\n


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\n
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5.\u4f53\u9a8c\u4e0e\u4f53\u9a8c\u7ecf\u6d4e<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u6ce8\u610f\u529b\u5f3a\u8c03\u7684\u662f\u4eba\u7c7b\u610f\u8bc6\u5411\u5916\u5728\u4e8b\u7269\u7684\u805a\u7126\uff0c\u610f\u613f\u5219\u8868\u8fbe\u4e86\u4eba\u7684\u5185\u5728\u9a71\u52a8\uff0c\u90a3\u4e48\u6ce8\u610f\u529b\u5728\u5173\u6ce8\u7126\u70b9\u4e0a\u7684\u8f6c\u79fb\u8fc7\u7a0b\u5b9e\u9645\u4e0a\u5c31\u6784\u6210\u4e86\u4e00\u79cd\u4f53\u9a8c\uff0c\u5373\u4eba\u7c7b\u6ce8\u610f\u529b\u5728\u957f\u65f6\u95f4\u5185\u6240\u7ecf\u5386\u7684\u8def\u5f84\u3002\u4e0d\u540c\u7684\u8def\u5f84\u5c31\u4f1a\u9020\u5c31\u4e0d\u540c\u7684\u4f53\u9a8c\u3002<\/p>\n


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\u4f34\u968f\u7740\u4e92\u8054\u7f51\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u5f53\u4eba\u4eec\u6240\u5904\u7684\u7269\u8d28\u4e16\u754c\u8d8a\u6765\u8d8a\u5bcc\u88d5\u3001\u4fe1\u606f\u8d8a\u6765\u8d8a\u7e41\u591a\u7684\u65f6\u5019\uff0c\u4eba\u4eec\u5c06\u4f1a\u8d8a\u6765\u8d8a\u591a\u5730\u628a\u81ea\u5df1\u7684\u6ce8\u610f\u529b\u653e\u5230\u7cbe\u795e\u4e16\u754c\u4e0a\uff0c\u4e8e\u662f\u4f53\u9a8c\u5c31\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u4e86\u3002<\/p>\n


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5.1 \u4f53\u9a8c\u7ecf\u6d4e<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

\u4f53\u9a8c\u7ecf\u6d4e\u662f\u4e0e\u6ce8\u610f\u529b\u7ecf\u6d4e\u3001\u610f\u613f\u7ecf\u6d4e\u76f8\u5e73\u884c\u7684\u4e00\u5957\u7406\u8bba\uff0c\u5b83\u8ba4\u4e3a\u4f53\u9a8c\u672c\u8eab\u5c31\u662f\u4e00\u79cd\u5b9d\u8d35\u7684\u8d44\u6e90\uff0c\u56e0\u800c\u4e5f\u53ef\u4ee5\u88ab\u4ea4\u6362\u3001\u4e70\u5356\u3002\u4f53\u9a8c\u7ecf\u6d4e\u88ab\u8ba4\u4e3a\u662f\u7ee7\u519c\u4e1a\u7ecf\u6d4e\u3001\u5de5\u4e1a\u7ecf\u6d4e\u3001\u670d\u52a1\u7ecf\u6d4e\u4e4b\u540e\u7684\u7b2c\u56db\u79cd\u7ecf\u6d4e\u5f62\u6001\u3002<\/p>\n


<\/p>\n

\u7ea6\u745f\u592b\u2022\u6d3e\u6069\u4e8c\u4e16\uff08B. Joseph Pine II\uff0c\u89c1\u56fe2-16\uff09\u6bd5\u4e1a\u4e8e\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u7684\u65af\u9686\u7ba1\u7406\u5b66\u9662\uff0c\u521b\u529e\u4e86\u6218\u7565\u5730\u5e73\u7ebf\u54a8\u8be2\u516c\u53f8\u30021999\u5e74\u4ed6\u51fa\u7248\u7684\u7545\u9500\u4e66\u300a\u4f53\u9a8c\u7ecf\u6d4e\u300b\u5f15\u8d77\u4e86\u6781\u5927\u7684\u8f70\u52a8\u3002\u4ed6\u8ba4\u4e3a\u4f53\u9a8c\u662f\u4e00\u79cd\u8fc4\u4eca\u4e3a\u6b62\u5c1a\u672a\u5f97\u5230\u5e7f\u6cdb\u8ba4\u8bc6\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u300a\u4f53\u9a8c\u7ecf\u6d4e\u300b\u7684\u51fa\u7248\u4e5f\u5ba3\u544a\u4e86\u4f53\u9a8c\u7ecf\u6d4e\u5b66\u6d3e\u7684\u8bde\u751f\uff0c\u4ed6\u4eec\u8ba4\u4e3a\uff0c\u5728\u73b0\u4eca\u5bcc\u88d5\u7684\u793e\u4f1a\uff0c\u7ecf\u6d4e\u6d3b\u52a8\u90fd\u88ab\u620f\u5267\u5316\u4e3a\u6d88\u8d39\u8005\u5bf9\u751f\u547d\u610f\u4e49\u7684\u4f53\u9a8c\u3002[19]<\/span>
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\u6d3e\u6069\u8ba4\u4e3a\uff0c\u5982\u679c\u901a\u8fc7\u8bbe\u8ba1\u548c\u5b89\u6392\uff0c\u4eba\u4eec\u80fd\u591f\u5728\u67d0\u79cd\u4f53\u9a8c\u4e2d\u5fd8\u8bb0\u73b0\u5b9e\u7684\u73af\u5883\u800c\u4ea7\u751f\u6c89\u6d78\u4e4b\u611f\uff0c\u90a3\u4e48\u8fd9\u5c31\u662f\u4e00\u79cd\u9003\u79bb\u73b0\u5b9e\u7684\u4f53\u9a8c\u3002\u9003\u79bb\u73b0\u5b9e\u662f\u6bd4\u5a31\u4e50\u66f4\u4e3a\u79ef\u6781\u7684\u4f53\u9a8c\u53c2\u4e0e\uff0c\u8fd8\u80fd\u5f71\u54cd\u73b0\u5b9e\u7684\u884c\u4e3a\u3002\u6d3e\u6069\u8ba4\u4e3a\u5728\u4f53\u9a8c\u7ecf\u6d4e\u4e2d\uff0c\u4f01\u4e1a\u662f\u4f53\u9a8c\u7684\u7b56\u5212\u8005\uff0c\u63d0\u4f9b\u7684\u9664\u4e86\u5546\u54c1\u548c\u670d\u52a1\u5916\uff0c\u771f\u6b63\u5bf9\u987e\u5ba2\u6709\u4ef7\u503c\u7684\u662f\u4f53\u9a8c\u3002\u4f53\u9a8c\u4f1a\u7ed9\u987e\u5ba2\u5e26\u6765\u7279\u6b8a\u7684\u611f\u53d7\uff0c\u4f1a\u5728\u4ed6\u4eec\u7684\u610f\u8bc6\u4e2d\u4ea7\u751f\u96be\u5fd8\u7684\u5370\u8bb0\u3002<\/p>\n

\n
\"\u96c6\u667a\"<\/section>\n<\/section>\n

\u56fe2-16 \u7ea6\u745f\u592b\u2022\u6d3e\u6069\u4e8c\u4e16<\/span><\/strong><\/span><\/p>\n


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5.2 \u4f53\u9a8c\u7ecf\u6d4e\u6848\u4f8b<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


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5.2.1 \u79c1\u4eba\u753b\u5ba4<\/h2>\n<\/section>\n<\/section>\n

\u6700\u8fd1\u51e0\u5e74\uff0c\u5317\u4eac\u51fa\u73b0\u4e86\u5f88\u591a\u79c1\u4eba\u753b\u5ba4\uff0c\u753b\u5ba4\u7684\u4e3b\u4eba\u5e76\u4e0d\u4ee5\u753b\u753b\u4e3a\u751f\uff0c\u800c\u662f\u9760\u7ed9\u987e\u5ba2\u63d0\u4f9b\u7ed8\u753b\u7684\u4f53\u9a8c\u6765\u76c8\u5229\u3002\u8d70\u8fdb\u753b\u5ba4\uff0c\u4f60\u5c31\u53ef\u4ee5\u5728\u8001\u5e08\u7684\u7b80\u5355\u6307\u5bfc\u4e0b\u81ea\u5df1\u4eb2\u81ea\u52a8\u624b\u7ed8\u5236\u81ea\u5df1\u7684\u6cb9\u753b\uff08\u89c1\u56fe2-17\uff09\u3002\u4e00\u4e2a\u534a\u5929\u4e0b\u6765\uff0c\u4f60\u6536\u83b7\u7684\u4e0d\u4ec5\u4ec5\u662f\u4e00\u5e45\u81ea\u5df1\u7684\u6cb9\u753b\u4f5c\u54c1\uff0c\u66f4\u662f\u4e00\u6bb5\u7ed8\u5236\u6cb9\u753b\u7684\u4eb2\u8eab\u4f53\u9a8c\u3002\u800c\u4ece\u753b\u5ba4\u7684\u89d2\u5ea6\uff0c\u4ed6\u4eec\u9700\u8981\u4ed8\u51fa\u7684\u65e0\u975e\u5c31\u662f\u4e00\u4e9b\u989c\u6599\u8d39\u548c\u7b80\u5355\u7684\u6307\u5bfc\uff0c\u4ed6\u4eec\u51e0\u4e4e\u6ca1\u6709\u63d0\u4f9b\u4ec0\u4e48\u670d\u52a1\u3002\u8fd9\u5c31\u662f\u4f53\u9a8c\u7ecf\u6d4e\u3002
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\n
\"\u96c6\u667a\"<\/section>\n<\/section>\n

\u56fe2-17 \u4f5c\u8005\u4e4b\u4e00\u7684\u6cb9\u753b\u4f5c\u54c1<\/span><\/strong><\/p>\n


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5.2.2\u96c6\u667a\u4ff1\u4e50\u90e8<\/h2>\n<\/section>\n<\/section>\n

\u96c6\u667a\u4ff1\u4e50\u90e8\u5e73\u65f6\u4e3e\u529e\u7684\u6d3b\u52a8\u5c31\u662f\u4e00\u4e9b\u8bb2\u5ea7\u5206\u4eab\uff0c\u4e3b\u8bb2\u4eba\u5c31\u67d0\u4e00\u4e2a\u4e3b\u9898\u5c55\u5f002\u4e2a\u5c0f\u65f6\u5de6\u53f3\u7684\u6f14\u8bb2\u3002\u9664\u4e86\u6bcf\u4e2a\u4eba\u9700\u8981\u4ea420\u5143\u7684\u996e\u6599\u8d39\u7ed9\u573a\u5730\u65b9\u4ee5\u5916\uff0c\u6240\u6709\u7684\u542c\u4f17\u90fd\u4e0d\u7528\u82b1\u94b1\uff0c\u4e3b\u8bb2\u4eba\u4e5f\u6ca1\u6709\u4efb\u4f55\u73b0\u91d1\u56de\u62a5\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728\u5317\u4eac\u7c7b\u4f3c\u8fd9\u6837\u7684\u8bb2\u5ea7\u5206\u4eab\u6d3b\u52a8\u8fd8\u6709\u5f88\u591a\u5f88\u591a\uff0c\u4f8b\u5982\u201c\u7f57\u53cb\u9738\u738b\u8bfe\u201d\u201c\u65b0\u77e5\u4eba\u6587\u6c99\u9f99\u201d\u201c\u7eaa\u5f55\u5802\u201d\uff0c\u7b49\u7b49\uff0c\u57fa\u672c\u4e0a\u6db5\u76d6\u4e86\u4f60\u80fd\u60f3\u5230\u7684\u6240\u6709\u9886\u57df\u3002\u90a3\u4e48\uff0c\u65e2\u7136\u6ca1\u6709\u4efb\u4f55\u7ecf\u6d4e\u5229\u76ca\u53ef\u8a00\uff0c\u5927\u5bb6\u4e3a\u4e86\u4ec0\u4e48\u800c\u4e3e\u529e\u8fd9\u4e9b\u6d3b\u52a8\u5462\uff1f\u5b9e\u9645\u4e0a\uff0c\u4ece\u4f53\u9a8c\u7ecf\u6d4e\u7684\u89d2\u5ea6\u770b\uff0c\u8fd9\u4e9b\u5206\u4eab\u548c\u8bb2\u5ea7\u5c31\u662f\u4e00\u79cd\u4f53\u9a8c\u7684\u4ea4\u6362\uff0c\u4e3b\u8bb2\u4eba\u901a\u8fc72\u4e2a\u5c0f\u65f6\u7684\u5206\u4eab\uff0c\u83b7\u5f97\u4e86\u4e00\u4e2a\u4f20\u6388\u77e5\u8bc6\u7684\u4f53\u9a8c\uff0c\u800c\u542c\u4f17\u5219\u83b7\u5f97\u4e86\u8046\u542c\u7684\u4f53\u9a8c\u3002<\/strong>\u6240\u4ee5\uff0c\u8fd9\u79cd\u6d3b\u52a8\u6709\u70b9\u7c7b\u4f3c\u4e8e\u56de\u5f52\u5230\u4e86\u524d\u8d27\u5e01\u65f6\u4ee3\uff0c\u53ea\u4e0d\u8fc7\u5927\u5bb6\u4ea4\u6362\u7684\u4e0d\u518d\u662f\u7269\u54c1\uff0c\u800c\u662f\u4f53\u9a8c\u3002
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5.2.3\u5728\u884cAPP<\/h2>\n<\/section>\n<\/section>\n

\u5728\u82f1\u6587\u4e2d\uff0c\u4f53\u9a8c\u548c\u7ecf\u9a8c\u662f\u540c\u4e00\u4e2a\u5355\u8bcd\uff1aexperience\u3002\u679c\u58f3\u7f51\u5f00\u53d1\u7684\u201c\u5728\u884c\u201dApp\u5c31\u662f\u4e00\u6b3e\u8ba9\u5927\u5bb6\u5c31\u7ecf\u9a8c\u5b8c\u6210\u4ea4\u6613\u7684\u5e94\u7528\u3002\u8fdb\u5165\u201c\u5728\u884c\u201dApp\u4e4b\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u6309\u7167\u81ea\u5df1\u7684\u9700\u8981\u5bfb\u627e\u76f8\u5e94\u7684\u201c\u884c\u5bb6\u201d\uff0c\u7136\u540e\u70b9\u51fb\u4ed8\u8d39\u4e4b\u540e\uff0c\u5c31\u53ef\u4ee5\u7ea6\u89c1\u201c\u884c\u5bb6\u201d\u4e00\u4e2a\u5c0f\u65f6\u6216\u8005\u66f4\u957f\u7684\u65f6\u95f4\u3002\u5728\u8fd9\u6bb5\u65f6\u95f4\u91cc\uff0c\u201c\u884c\u5bb6\u201d\u4f1a\u8ddf\u4f60\u5206\u4eab\u4ed6\uff08\u5979\uff09\u5728\u67d0\u4e00\u4e2a\u884c\u5f53\u91cc\u7684\u7ecf\u9a8c\u3002\u8fd9\u662f\u4e00\u79cd\u7ecf\u9a8c\u7684\u4ea4\u6362\u3002<\/strong>
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5.2.4 Second Life<\/h2>\n<\/section>\n<\/section>\n

\u4f53\u9a8c\u4e5f\u53ef\u4ee5\u7531\u673a\u5668\u521b\u9020\u51fa\u6765\uff0c\u5e76\u63d0\u4f9b\u7ed9\u4eba\u3002\u6e38\u620f\u6070\u6070\u5c31\u662f\u8fd9\u6837\u4e00\u79cd\u63d0\u4f9b\u4f53\u9a8c\u7684\u5f15\u64ce\u3002\u73b0\u5b9e\u5f80\u5f80\u5b58\u5728\u7740\u5404\u79cd\u5404\u6837\u7684\u9057\u61be\u4e0e\u4e0d\u8db3\uff0c\u4e8e\u662f\u4eba\u4eec\u7ecf\u5e38\u5e0c\u671b\u83b7\u5f97\u518d\u6765\u4e00\u6b21\u7684\u673a\u4f1a\uff0c\u7136\u800c\u73b0\u5b9e\u53ea\u6709\u4e00\u4e2a\u3002\u4e00\u6b3e\u540d\u4e3a\u300a\u7b2c\u4e8c\u4eba\u751f\u300b\uff08Second Life\uff0c\u89c1\u56fe2-18\uff09\u7684\u5168\u9762\u6a21\u62df\u73b0\u5b9e\u793e\u4f1a\u7684\u7f51\u7edc\u6e38\u620f\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u91cd\u6765\u4e00\u6b21\u7684\u673a\u4f1a\u3002<\/p>\n


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\"\u96c6\u667a\"<\/p>\n<\/section>\n

\u56fe2-18 \u300a\u7b2c\u4e8c\u4eba\u751f\u300b\u4e2d\u7684\u865a\u62df\u573a\u666f<\/span><\/strong><\/p>\n


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5.3 \u7528\u6237\u884c\u4e3a\u5206\u6790<\/span><\/strong><\/span><\/p>\n

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\u6211\u4eec\u53ef\u4ee5\u628a\u5927\u91cf\u7528\u6237\u5728\u4e00\u4e2a\u4ea7\u54c1\uff08\u7f51\u7ad9\u3001App\u6216\u8005\u6e38\u620f\u3001\u8f6f\u4ef6\uff09\u4e2d\u7a7f\u68ad\u6e38\u8361\u6bd4\u55bb\u4e3a\u4e00\u5927\u80a1\u6c34\u6d41\u5728\u51b2\u5237\u7740\u6cb3\u6d41\u76c6\u5730\u3002\u8fd9\u6837\u7684\u6c34\u5982\u4f55\u6d41\u52a8\u663e\u7136\u53d7\u5236\u4e8e\u4ea7\u54c1\u7684\u5185\u5bb9\u4e0e\u7ed3\u6784\uff0c\u540c\u65f6\u4e5f\u51b3\u5b9a\u4e86\u7528\u6237\u7684\u4f53\u9a8c\u3002\u7528\u6237\u884c\u4e3a\u5206\u6790\u5c31\u662f\u5e0c\u671b\u901a\u8fc7\u8fd9\u4e9b\u6c34\u6d41\u8def\u5f84\u5bfb\u627e\u51fa\u6539\u5584\u4ea7\u54c1\u5185\u5bb9\u3001\u7ed3\u6784\u7684\u65b9\u6cd5\uff0c\u4ece\u800c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n


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6.\u5c0f\u7ed3<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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\"\u96c6\u667a\"<\/div>\n


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\u53c2\u8003\u6587\u732e<\/span><\/strong><\/span><\/p>\n

<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n


<\/p>\n

[1] \u6ce8\u610f\uff1ahttp:\/\/baike.baidu.com\/view\/970468.htm
<\/p>\n

[2] Attention\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Attention<\/p>\n

[3] M.I. Posner (ed.) Cognitive Neuroscience of Attention, The Guilford Press, 2012<\/p>\n

[4] Cocktail party effect\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Cocktail_party_effect<\/p>\n

[5] http:\/\/www.zhihu.com\/question\/33183603<\/p>\n

[6] Fang W, Bernardo A. Huberman, Novelty and collective attention, PNAS , 2007\uff0cvol. 104\uff0cno. 45 17599\u201317601.<\/p>\n

[7] Simon H  A. Designing Organizations for an Information-Rich World, in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Press, 1971<\/p>\n

[8] Goldhaber M. Attention economy and the net,  http:\/\/journals.uic.edu\/ojs\/index.php\/fm\/article\/view\/519\/440, 1997.<\/p>\n

[9] \u5f20\u96f7. \u897f\u65b9\u6ce8\u610f\u529b\u7ecf\u6d4e\u5b66\u6d3e\u7814\u7a76. \u5317\u4eac\uff1a\u4e2d\u56fd\u793e\u4f1a\u79d1\u5b66\u51fa\u7248\u793e\uff0c2009.<\/p>\n

[10] \u6258\u9a6c\u65af\u2022\u8fbe\u6587\u6ce2\u7279\uff0c\u7ea6\u7ff0\u2022\u8d1d\u514b. \u6ce8\u610f\u529b\u7ecf\u6d4e. \u8c22\u6ce2\u5cf0\u7b49\u8bd1. \u5317\u4eac\uff1a\u4e2d\u4fe1\u51fa\u7248\u793e\uff0c2004.<\/p>\n

[11] \u5f17\u6717\u897f\u65af\u79d1. \u756a\u8304\u5de5\u4f5c\u6cd5\u56fe\u89e3. \u5927\u80d6 \u8bd1. \u5317\u4eac\uff1a\u4eba\u6c11\u90ae\u7535\u51fa\u7248\u793e\uff0c2011\u5e742\u6708.<\/p>\n

[12] \u5218\u9e4f\uff0c\u738b\u8d85. \u8ba1\u7b97\u5e7f\u544a. \u5317\u4eac\uff1a\u4eba\u6c11\u90ae\u7535\u51fa\u7248\u793e\uff0c2015.<\/p>\n

[13] \u767e\u5ea6\u63a8\u5e7f\uff1ahttp:\/\/baike.baidu.com\/view\/129601.htm<\/p>\n

[14] \u773c\u52a8\u4eea\uff1ahttp:\/\/baike.baidu.com\/view\/1953162.htm<\/p>\n

[15] \u773c\u52a8\u4eea\uff1ahttp:\/\/www.baike.com\/wiki\/%E7%9C%BC%E5%8A%A8%E4%BB%AA<\/p>\n

[16] \u6df1\u5ff5\u79d1\u6280\u7f51\u7ad9\uff1a http:\/\/www.neurosky.com.cn\/portfolio\/mindflex%E6%84%8F%E5%BF%B5%E7%90%83%E5%9C%BA%E7%8E%A9%E5%85%B7\/<\/p>\n

[17] \u591a\u514b\u2022\u5e0c\u5c14\u65af. \u610f\u613f\u7ecf\u6d4e\uff1a\u5927\u6570\u636e\u91cd\u6784\u6d88\u8d39\u8005\u4e3b\u6743. \u674e\u5c0f\u7389\uff0c\u9ad8\u7f8e \u8bd1. \u5317\u4eac\uff1a\u7535\u5b50\u5de5\u4e1a\u51fa\u7248\u793e\uff0c2015.<\/p>\n

[18] http:\/\/www.cnhubei.com\/200607\/ca1111605.htm<\/p>\n

[19]  \u6d3e\u6069\u4e8c\u4e16\uff0c\u5409\u5c14\u6469. \u4f53\u9a8c\u7ecf\u6d4e. \u590f\u4e1a\u826f\u7b49\u8bd1. \u5317\u4eac\uff1a\u673a\u68b0\u5de5\u4e1a\u51fa\u7248\u793e\uff0c2008.<\/p>\n

[20] \u4e8e\u6d0b\uff0c\u4f59\u654f\u96c4\uff0c\u5434\u5a1c\u7b49. \u6e38\u620f\u6570\u636e\u5206\u6790\u7684\u827a\u672f. \u5317\u4eac\uff1a\u673a\u68b0\u5de5\u4e1a\u51fa\u7248\u793e\uff0c2015.<\/p>\n

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\u63a8\u8350<\/span>\u9605\u8bfb<\/strong><\/span><\/p>\n

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\u4e3a\u4eba\u7c7b\u7f16\u7a0b<\/a>
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\u91cd\u78c5\u7efc\u8ff0\uff1a\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u5f71\u54cd\u793e\u4f1a\u7ecf\u6d4e | 100+ \u53c2\u8003\u6587\u732e\u6253\u5305\u653e\u9001<\/a><\/span><\/strong><\/p>\n

\u8d2b\u7a77\u9650\u5236\u4e86\u4f60\u7684\u60f3\u8c61\u529b\uff1f\uff01| AI&Society \u7b2c\u56db\u671f\u56de\u987e <\/a><\/strong><\/span><\/p>\n

\u5927\u6570\u636e\u4f1a\u66b4\u9732\u4f60\u7684\u793e\u4f1a\u9636\u5c42\u5417\uff1f <\/strong><\/a>
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Love is All You Need | \u65e0\u6807\u5ea6\u7f51\u7edc\u7406\u8bba\u4e4b\u7236Barab\u00e1si\u56de\u5e94\u53f2\u4e0a\u6700\u4e25\u91cd\u8d28\u7591<\/a><\/strong>
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\u7406\u8bba\u5371\u673a | \u65e0\u6807\u5ea6\u7f51\u7edc\u906d\u5230\u53f2\u4e0a\u6700\u4e25\u91cd\u8d28\u7591<\/a><\/strong><\/p>\n

2018\uff1a\u4f60\u7684\u4eba\u5de5\u667a\u80fd\u7248\u56fe <\/a><\/strong>
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\u65b0\u5e74\u7279\u8f91 | \u81f421\u4e16\u7eaa\u7684\u201c\u91c7\u96c6\u8005\u201d\u4eec<\/a><\/span><\/strong><\/p>\n


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\u96c6\u667a\u4ff1\u4e50\u90e8QQ\u7fa4\uff5c292641157
\u5546\u52a1\u5408\u4f5c\uff5czhangqian@swarma.org
\u6295\u7a3f\u8f6c\u8f7d\uff5cwangting@swarma.org<\/span><\/strong><\/p>\n

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\u25c6 <\/span>\u25c6 <\/span>\u25c6<\/span><\/span><\/strong><\/strong><\/h1>\n<\/section>\n

\u641c\u7d22\u516c\u4f17\u53f7\uff1a\u96c6\u667a\u4ff1\u4e50\u90e8<\/span><\/strong><\/span><\/p>\n


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\u52a0\u5165\u201c\u6ca1\u6709\u56f4\u5899\u7684\u7814\u7a76\u6240\u201d<\/span><\/strong><\/span><\/p>\n

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\"\u96c6\u667a\"<\/p>\n<\/section>\n

\u8ba9\u82f9\u679c\u7838\u5f97\u66f4\u731b\u70c8\u4e9b\u5427\uff01<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u59cb\u53d1\u4e8e\u5fae\u4fe1\u516c\u4f17\u53f7\uff1a \u96c6\u667a\u4ff1\u4e50\u90e8 <\/p>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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