{"id":31892,"date":"2022-01-22T18:16:25","date_gmt":"2022-01-22T10:16:25","guid":{"rendered":"https:\/\/swarma.org\/?p=31892"},"modified":"2022-01-22T18:16:25","modified_gmt":"2022-01-22T10:16:25","slug":"%e5%91%a8%e6%99%93%e5%8d%8e%e5%9b%a2%e9%98%9f%ef%bc%9a%e6%8e%a8%e8%8d%90%e7%b3%bb%e7%bb%9f%e4%b8%ad%e7%9a%84%e5%9b%a0%e6%9e%9c%e5%88%86%e6%9e%90%e6%a1%86%e6%9e%b6-%e5%91%a8%e6%97%a5%e7%9b%b4","status":"publish","type":"post","link":"https:\/\/swarma.org\/?p=31892","title":{"rendered":"\u5468\u6653\u534e\u56e2\u961f\uff1a\u63a8\u8350\u7cfb\u7edf\u4e2d\u7684\u56e0\u679c\u5206\u6790\u6846\u67b6 | \u5468\u65e5\u76f4\u64ad\u00b7\u56e0\u679c\u79d1\u5b66\u8bfb\u4e66\u4f1a"},"content":{"rendered":"
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\u63a8\u8350\u7cfb\u7edf (RS) \u548c\u56e0\u679c\u63a8\u65ad\u6709\u7740\u5929\u7136\u7684\u8054\u7cfb\u3002RS \u611f\u5174\u8da3\u7684\u8bb8\u591a\u5b9e\u9645\u95ee\u9898\u672c\u8d28\u4e0a\u662f\u53cd\u4e8b\u5b9e\uff08\u6216\u56e0\u679c\uff09\u95ee\u9898\uff0c\u4f8b\u5982\u66b4\u9732\u540e\u70b9\u51fb\u7387(post-view click-through rate prediction), \u70b9\u51fb\u540e\u8f6c\u5316\u7387(post-click conversion rate prediction)\u548cuplift\u6a21\u578b\u7b49\u3002<\/span><\/strong>\u672c\u6b21\u8bfb\u4e66\u4f1a<\/strong><\/a>\u9080\u8bf7\u5317\u4eac\u5927\u5b66\u5468\u6653\u534e\u6559\u6388\u56e2\u961f\u7684\u5434\u9e4f\u535a\u58eb\u4ecb\u7ecd\u4ed6\u4eec\u4e0e\u534e\u4e3a\u8bfa\u4e9a\u5b9e\u9a8c\u5ba4\u7684\u6700\u65b0\u6210\u679c\uff1a\u5728<\/strong>\u6f5c\u5728\u7ed3\u679c\u6846\u67b6\u4e0b\uff0c\u7ed9\u51fa\u4e00\u4e2a\u56e0\u679c\u5206\u6790\u6846\u67b6\u4ee5\u9002\u5e94\u63a8\u8350\u7cfb\u7edf\u4e2d\u7684\u4e0d\u540c\u5e94\u7528\u573a\u666f\uff0c\u5e76\u7ed9\u51faRS\u4e2d\u7684\u5404\u79cdbias\u8fdb\u884c\u5f62\u5f0f\u5316\/\u6570\u5b66\u5b9a\u4e49\uff0c\u4ece\u800c\u63d0\u4f9b\u4e00\u4e2a\u4e25\u683c\u7684\u56e0\u679c\u63a8\u8350\u64cd\u4f5c\u6307\u5357\u3002<\/span><\/strong><\/section>\n

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\u7531\u667a\u6e90\u793e\u533a\u3001\u96c6\u667a\u4ff1\u4e50\u90e8\u8054\u5408\u4e3e\u529e\u7684<\/strong>\u56e0\u679c\u79d1\u5b66\u4e0eCausal AI\u8bfb\u4e66\u4f1a\u7b2c\u4e09\u5b63<\/strong><\/a>\uff0c\u5176\u76ee\u6807\u662f\uff1a\u5c06\u4e3b\u8981\u7ed3\u5408\u56e0\u679c\u63a8\u65ad\u7684\u6f5c\u5728\u7ed3\u679c\uff08Potential Outcomes\uff09\u6846\u67b6\u5c55\u5f00\u8ba8\u8bba\uff0c\u5e76\u5c1d\u8bd5\u5728\u4e0d\u540c\u9886\u57df\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u533b\u5b66\u3001\u7ecf\u6d4e\u5b66\u3001\u673a\u5668\u5b66\u4e60\u7b49\u9886\u57df\uff0c\u5c1d\u8bd5\u5efa\u7acb\u4e0eSCM\u7684\u5bf9\u5e94\u5173\u7cfb\u3002\u8bfb\u4e66\u81ea2021\u5e7410\u670824\u65e5\u5f00\u59cb\uff0c\u6bcf\u5468\u65e5\u4e0a\u5348 09:00-11:00\u4e3e\u529e\uff0c\u6301\u7eed\u65f6\u95f4\u9884\u8ba1 2-3 \u4e2a\u6708\u3002<\/strong><\/p>\n

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\u8fd1\u5e74\u6765\uff0c\u5c06\u56e0\u679c\u7684\u65b9\u6cd5\u5f15\u5165\u5230\u63a8\u8350\u7cfb\u7edf\u83b7\u5f97\u4e86\u6781\u5927\u7684\u5173\u6ce8\u5e76\u9010\u6e10\u6210\u4e3a\u4e00\u79cd\u8d8b\u52bf\u3002\u4e00\u65b9\u9762\uff0c\u73b0\u6709\u56e0\u679c\u63a8\u8350\u7684\u65b9\u6cd5\u7f3a\u4e4f\u5bf9\u79d1\u5b66\u95ee\u9898\u7684\u4e25\u683c\u5f62\u5f0f\u5316\uff08\u6570\u5b66\uff09\u5b9a\u4e49\uff0c\u8bb8\u591a\u56f0\u60d1\u9700\u8981\u8fdb\u4e00\u6b65\u6f84\u6e05\uff1a\u7a76\u7adf\u5728\u4f30\u8ba1\u4ec0\u4e48\uff1f\u4e3a\u4e86\u4ec0\u4e48\u76ee\u7684\uff1f\u5728\u54ea\u79cd\u60c5\u666f\u4e0b\uff1f\u91c7\u7528\u54ea\u79cd\u6280\u672f\uff1f\u5728\u54ea\u79cd\u5047\u5b9a\u6761\u4ef6\u4e0b\uff1f\u53e6\u4e00\u65b9\u9762\uff0c\u4ece\u6280\u672f\u4e0a\u8bf4\uff0c\u5404\u79cd\u5404\u6837\u7684\u504f\u5dee\u662f\u963b\u788d\u6211\u4eec\u4ece\u89c2\u5bdf\u6570\u636e\u4e2d\u5f97\u51fa\u56e0\u679c\u7ed3\u8bba\u7684\u4e3b\u8981\u539f\u56e0\u3002\u7136\u800c\uff0c\u63a8\u8350\u7cfb\u7edf\u4e2d\u5404\u79cdbias \u4e5f\u6ca1\u6709\u4e25\u683c\u5f62\u5f0f\u5316\u5b9a\u4e49\u3002\u8fd9\u4e24\u4e2a\u95ee\u9898\u6781\u5927\u5730\u963b\u788d\u4e86\u56e0\u679c\u63a8\u8350\u7cfb\u7edf\u7684\u53d1\u5c55\u3002<\/span><\/p>\n


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1. \u5b9a\u4e49\u56e0\u679c\u53c2\u6570(\u6216\u4f30\u8ba1\u91cf)\u4ee5\u56de\u7b54\u79d1\u5b66\u95ee\u9898\u3002\u56e0\u679c\u7814\u7a76\u5148\u8981\u786e\u5b9a\u79d1\u5b66\u95ee\u9898\u540e\uff0c\u5b9a\u4e49unit\uff0ctarget population, treatment, feature, outcome, potential outcomes, causal parameters\u3002\u6211\u4eec\u5c06\u6f84\u6e05\u8fd9\u4e9b\u6982\u5ff5\u80cc\u540e\u5b58\u5728\u7684\u5047\u5b9a\uff0c\u5e76\u8ba8\u8bba\u5f53\u5047\u5b9a\u4e0d\u6210\u7acb\u65f6\u6240\u5e26\u6765\u7684\u540e\u679c\u3002<\/span><\/section>\n
2. \u6536\u96c6\u6570\u636e\u540e\uff0c\u8ba8\u8bba\u56e0\u679c\u53c2\u6570\u7684\u53ef\u8bc6\u522b\u6027\u3002\u6570\u636e\u53ea\u80fd\u53cd\u6620\u5173\u8054\u5173\u7cfb\uff0c\u8981\u4ece\u5173\u8054\u5173\u7cfb\u4e0a\u5347\u5230\u56e0\u679c\u5173\u7cfb\uff0c\u90fd\u9700\u8981\u4e00\u5b9a\u7684\u53ef\u8bc6\u522b\u6027\u5047\u5b9a\u3002\u6211\u4eec\u5c06\u9610\u8ff0\u53ef\u8bc6\u522b\u6027\u80cc\u540e\u5b58\u5728\u7684\u5047\u5b9a\uff0c\u8ba8\u8bba\u5f53\u5047\u5b9a\u4e0d\u6210\u7acb\u65f6\u6240\u5e26\u6765\u7684\u540e\u679c\uff0c\u5e76\u7531\u6b64\u7ed9\u51fa\u63a8\u8350\u7cfb\u7edf\u4e2d\u5404\u79cdbias\u7684\u6570\u5b66\u5b9a\u4e49\u3002\u6700\u540e\uff0c\u4ee5\u63a8\u8350\u7cfb\u7edf\u7684\u5b9e\u9645\u95ee\u9898\u4f5c\u4e3a\u4f8b\u5b50\u8fdb\u884c\u8bf4\u660e\uff0c\u5e76\u8ba8\u8bba\u4e00\u4e9b\u7ea0\u504f\u65b9\u6cd5\u3002<\/span><\/section>\n
3. \u5efa\u7acb\u6a21\u578b\uff0c\u5f97\u5230\u56e0\u679c\u53c2\u6570\u7684\u65e0\u504f\u4f30\u8ba1\u3002<\/span><\/section>\n

\u672c\u6b21\u5206\u4eab\u57fa\u4e8e\u5317\u4eac\u5927\u5b66\u5468\u6653\u534e\u6559\u6388\u56e2\u961f\u4e0e\u534e\u4e3a\u8bfa\u4e9a\u5b9e\u9a8c\u5ba4\u7684\u6700\u65b0\u6210\u679c\uff1a<\/span><\/p>\n

“Causal Analysis Framework for Recommendation”, https:\/\/arxiv.org\/abs\/2201.06716<\/span><\/p>\n


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