{"id":33844,"date":"2022-04-13T21:40:40","date_gmt":"2022-04-13T13:40:40","guid":{"rendered":"https:\/\/swarma.org\/?p=33844"},"modified":"2022-04-13T21:40:40","modified_gmt":"2022-04-13T13:40:40","slug":"%e5%a4%a7%e6%95%b0%e6%8d%ae%e6%8f%ad%e7%a4%ba%e7%a4%be%e4%ba%a4%e7%94%b5%e5%95%86%e5%a6%82%e4%bd%95%e6%88%90%e5%8a%9f%ef%bc%9a%e8%b4%ad%e7%89%a9%e8%bf%9e%e9%80%9a%e7%a4%be%e4%ba%a4%e5%85%b3%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/swarma.org\/?p=33844","title":{"rendered":"\u5927\u6570\u636e\u63ed\u793a\u793e\u4ea4\u7535\u5546\u5982\u4f55\u6210\u529f\uff1a\u8d2d\u7269\u8fde\u901a\u793e\u4ea4\u5173\u7cfb\uff0c\u5e73\u53f0\u4f18\u5316\u7b97\u6cd5\u8bbe\u8ba1"},"content":{"rendered":"
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\u6e05\u534e\u5927\u5b66\u7535\u5b50\u7cfb\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u5b9e\u9a8c\u5ba4\u8054\u5408\u65af\u5766\u798f\u5927\u5b66\u3001\u54c8\u4f5b\u5546\u5b66\u9662\u3001\u4eac\u90fd\u5927\u5b66\u3001\u9999\u6e2f\u57ce\u5e02\u5927\u5b66\u7b49\u7814\u7a76\u673a\u6784\uff0c\u9488\u5bf9\u56fd\u5185\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u53d1\u5c55\u65b0\u5f62\u6001\uff0c\u7cfb\u7edf\u63ed\u793a\u3001\u5efa\u6a21\u4ee5\u793e\u4ea4\u7535\u5546\u4e3a\u4ee3\u8868\u7684\u793e\u4f1a\u5173\u7cfb\u4e0e\u7ecf\u6d4e\u884c\u4e3a\u8026\u5408\u65b0\u8303\u5f0f\u3002\u7cfb\u5217\u7814\u7a76\u6210\u679c\u53d1\u8868\u4e8e\u8be5\u4ea4\u53c9\u7814\u7a76\u6d89\u53ca\u7684\u793e\u4f1a\u8ba1\u7b97\u3001\u4eba\u673a\u4ea4\u4e92\u3001\u4fe1\u606f\u68c0\u7d22\u7b49\u9886\u57df\u9876\u7ea7\u56fd\u9645\u4f1a\u8bae\u4e0e\u671f\u520a\uff0c \u5305\u62ecCHI\u3001CSCW\u3001ICWSM\u3001WWW\u3001WSDM\u3001SIGIR\u7b49\u8bba\u6587\u5341\u4f59\u7bc7\u3002<\/strong><\/p>\n


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\u9488\u5bf9\u4e0a\u8ff0\u60c5\u51b5\uff0c\u7814\u7a76\u56e2\u961f\u4ece\u673a\u5236\u7406\u89e3\u5efa\u6a21<\/strong>\u548c\u7b97\u6cd5\u8bbe\u8ba1\u4f18\u5316<\/strong>\u4e24\u4e2a\u89d2\u5ea6\u51fa\u53d1\uff0c\u7ed3\u5408\u8ba1\u7b97\u673a\u79d1\u5b66\u3001\u4eba\u5de5\u667a\u80fd\u3001\u6570\u636e\u79d1\u5b66\u3001\u8425\u9500\u5b66\u3001\u7ba1\u7406\u5b66\u3001\u793e\u4f1a\u5b66\u7b49\u8de8\u5b66\u79d1\u7814\u7a76\u65b9\u6cd5\uff0c\u7cfb\u7edf\u63a2\u7a76\u3001\u63ed\u793a\u3001\u5efa\u6a21\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u573a\u666f\u4e0b\u793e\u4f1a\u5173\u7cfb\u548c\u7ecf\u6d4e\u884c\u4e3a\u6df1\u5ea6\u8026\u5408\u7684\u65b0\u8303\u5f0f\uff0c\u5e76\u4e3a\u672a\u6765\u793e\u4ea4\u7535\u5546\u53ca\u5176\u4ed6\u7ed3\u5408\u793e\u4f1a\u5173\u7cfb\u4e0e\u7ecf\u6d4e\u884c\u4e3a\u7684\u793e\u4f1a\u8ba1\u7b97\u7cfb\u7edf\u8bbe\u8ba1\u63d0\u4f9b\u6d1e\u89c1\u3002<\/span><\/p>\n


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1. <\/strong>\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u673a\u5236\u7406\u89e3\u5efa\u6a21<\/span><\/strong><\/strong><\/p>\n<\/section>\n

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\u7814\u7a76\u56e2\u961f\u901a\u8fc7\u5343\u4e07\u7ea7\u7528\u6237\u6570\u636e\u5b9e\u8bc1\u6d4b\u91cf\u793e\u4ea4\u7535\u5546\u5e73\u53f0\u7684\u7f51\u7edc\u7ed3\u6784\u548c\u52a8\u6001<\/span>\uff08Cao et al. ICWSM 2020\uff09<\/span>\uff0c\u53d1\u73b0\u793e\u4ea4\u7535\u5546\u5728\u53bb\u4e2d\u5fc3\u5316\u7f51\u7edc\u7ed3\u6784\u3001\u9080\u8bf7\u7ea7\u8054\u3001\u8d2d\u4e70\u540c\u8d28\u6027\u548c\u7528\u6237\u5fe0\u8bda\u5ea6\u65b9\u9762\u4e0e\u4f20\u7edf\u573a\u666f\u5b58\u5728\u663e\u8457\u5dee\u5f02\u3002\u501f\u52a9\u7528\u6237\u95f4\u7684\u53e3\u53e3\u76f8\u4f20<\/span>\uff08Word-of-Mouth\uff09<\/span>\u673a\u5236\uff0c\u793e\u4ea4\u7535\u5546\u751f\u957f\u901f\u5ea6\u66f4\u5feb\u3001\u7528\u6237\u7c98\u6027\u3001\u5fe0\u8bda\u5ea6\u3001\u590d\u8d2d\u7387\u66f4\u9ad8\u3002<\/span><\/p>\n


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\u56fe3 \u793e\u4ea4\u7535\u5546\u9080\u8bf7\u7ea7\u8054\uff0c\u76f8\u5bf9\u4f20\u7edf\u7535\u5546\u5177\u6709\u751f\u957f\u901f\u5ea6\u5feb\u7684\u7279\u70b9<\/span><\/p>\n


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\u7814\u7a76\u56e2\u961f\u7ed3\u5408\u6df1\u5ea6\u5b9a\u6027\u7814\u7a76\u548c\u5927\u89c4\u6a21\u6570\u636e\u9a71\u52a8\u7684\u5b9a\u91cf\u7814\u7a76\u5206\u6790\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u573a\u666f\u4e0b\u7528\u6237\u8d2d\u4e70\u52a8\u673a\u4e0e\u7528\u6237\u4f53\u9a8c<\/span>\uff08Cao et al. CSCW 2021\uff09<\/span>\u548c\u8d2d\u4e70\u884c\u4e3a<\/span>\uff08Xu et al. CSCW 2019\uff09<\/span>\u3002\u7814\u7a76\u53d1\u73b0\u793e\u4ea4\u7535\u5546\u5e73\u53f0\u4e2d\u7528\u6237\u7684\u8d2d\u4e70\u8f6c\u5316\u7387\u662f\u4f20\u7edf\u7535\u5546\u76843.09\u223c10.37\u500d\uff0c\u5e76\u4e14\u53ef\u4ee5\u901a\u8fc7\u66f4\u597d\u7684\u5174\u8da3\u5339\u914d\u3001\u793e\u4f1a\u5f71\u54cd\u3001\u793e\u4ea4\u8ba4\u540c\u548c\u4ef7\u683c\u654f\u611f\u6027\u673a\u5236\u6765\u89e3\u91ca<\/span>\uff08Xu et al. CSCW 2019\uff09<\/span>\u3002<\/span><\/p>\n


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\u7814\u7a76\u56e2\u961f\u53d1\u73b0\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u80fd\u591f\u7ed9\u7528\u6237\u5e26\u6765\u66f4\u53ef\u8fbe\u3001\u66f4\u4f4e\u6210\u672c\u3001\u66f4\u6cdb\u5728\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u901a\u8fc7\u5f15\u5165\u4e2a\u4f53\u95f4\u4fe1\u4efb\u3001\u7fa4\u4f53\u4fe1\u4efb\u8ba4\u540c\u3001\u540c\u8d28\u6027\u3001\u4ece\u4f17\u6027\u7b49\u673a\u5236\u5f71\u54cd\u51b3\u7b56\u8fc7\u7a0b\u3002\u533a\u522b\u4e8e\u4f20\u7edf\u7535\u5546\u4e0a\u4eba\u4eec\u503e\u5411\u4e8e\u8d2d\u4e70\u54c1\u724c\u4ea7\u54c1\uff0c\u793e\u4ea4\u7535\u5546\u4e0a\u7528\u6237\u66f4\u503e\u5411\u4e8e\u5c1d\u8bd5\u4eb2\u53cb\u63a8\u8350\u7684\u8f83\u5c0f\u4f17\u3001\u65b0\u9896\u7684\u5546\u54c1\uff1b\u8d2d\u7269\u4e0e\u793e\u4ea4\u7684\u8fb9\u754c\u4e5f\u8f83\u4ee5\u5f80\u6a21\u7cca\uff0c\u5728\u793e\u4ea4\u540c\u65f6\u4ea7\u751f\u7ecf\u6d4e\u884c\u4e3a<\/span>\uff08Cao et al. CSCW 2021\uff09<\/span>\u3002<\/span><\/p>\n


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\u7814\u7a76\u56e2\u961f\u53d1\u73b0\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u6210\u529f\u5e26\u52a8\u4e2d\u56fd\u6b20\u53d1\u8fbe\u5730\u533a\u5728\u4f20\u7edf\u7535\u5546\u6a21\u5f0f\u4e0b\u88ab\u8fb9\u7f18\u5316\u7684\u7fa4\u4f53\uff0c\u5c06\u8be5\u7fa4\u4f53\u719f\u6089\u7684\u96c6\u5e02\u7ecf\u6d4e\u8f6c\u6362\u4e3a\u7ebf\u4e0a\u5f62\u5f0f<\/strong><\/span>\uff08Chen et al. CHI 2022\uff09<\/span>\u3002<\/span><\/p>\n


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\u56fe4 \u793e\u4ea4\u7535\u5546\u5546\u54c1\u591a\u6837\u6027\u4e0e\u8d2d\u4e70\u8f6c\u5316\u7387\u7684\u5173\u7cfb\uff1a\u8d2d\u4e70\u5546\u54c1\u66f4\u591a\u6837\u3001\u8f6c\u5316\u7387\u66f4\u9ad8<\/span><\/p>\n


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\u7814\u7a76\u56e2\u961f\u5206\u6790\u5728\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u751f\u6001\u73af\u5883\u4e2d\u4e3b\u4f53\/\u4e2d\u4ecb<\/span>\uff08agent\/intermediary\uff0c\u793e\u4ea4\u7535\u5546\u4e2d\u4ecb\u4e8e\u5e73\u53f0\u4e0e\u666e\u901a\u7528\u6237\u4e2d\u95f4\u8fde\u63a5\u4f9b\u9700\u4e24\u7aef\u3001\u5e2e\u52a9\u9500\u552e\u7684\u89d2\u8272\uff0c\u5982\u201c\u793e\u533a\u56e2\u957f\u201d\uff09<\/span>\u7684\u89d2\u8272\u7279\u5f81\uff0c\u63ed\u793a\u4e3b\u4f53\u7684\u8f6c\u53d8\u8fc7\u7a0b<\/span>\uff08Xu et al. ICWSM 2021\uff09<\/span>\u548c\u4e3b\u4f53\u5728\u793e\u4ea4\u7535\u5546\u4e2d\u53d1\u6325\u7684\u4f5c\u7528<\/span>\uff08Chen et al. CSCW 2020, Piao et al. CSCW 2021\uff09<\/span>\u3002\u7814\u7a76\u56e2\u961f\u53d1\u73b0\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u4e2d\u4e3b\u4f53\u5145\u5f53\u7740\u5c40\u90e8\u8d8b\u52bf\u53d1\u73b0\u8005<\/span>\uff08\u6d1e\u5bdf\u597d\u53cb\u4eec\u9700\u6c42\uff09<\/span>\u548c\u201c\u7ebf\u4e0a\u6742\u8d27\u94fa\u201d\u7684\u4f5c\u7528\uff0c\u6316\u6398\u4e86\u6210\u529f\u4e3b\u4f53\u6240\u91c7\u53d6\u7684\u7b56\u7565\u6a21\u5f0f<\/span>\uff08Chen et al. CSCW 2020\uff09<\/span>\uff0c\u5e76\u53d1\u73b0\u5c06\u4e3b\u4f53\u52a0\u5165\u5230\u63a8\u8350\u53cd\u9988\u56de\u8def\u4e2d\u663e\u8457\u964d\u4f4e\u4e86\u63a8\u8350\u7684\u540c\u8d28\u6027<\/strong><\/span>\uff08Piao et al. CSCW 2021\uff09<\/span>\u3002\u7814\u7a76\u56e2\u961f\u9610\u91ca\u4e86\u5f71\u54cd\u4e3b\u4f53\u9080\u8bf7\u548c\u8f6c\u5316\u7684\u673a\u5236\uff0c\u8bc1\u5b9e\u4e86\u793e\u4ea4\u8d8b\u540c\u6027\u3001\u793e\u4f1a\u5173\u7cfb\u5f71\u54cd\u3001\u62d2\u7edd\u907f\u514d\u548c\u6210\u672c-\u6548\u76ca\u6743\u8861\u7b49\u56e0\u7d20\u7684\u91cd\u8981\u5f71\u54cd\u4f5c\u7528<\/span>\uff08Xu et al. ICWSM 2021\uff09<\/span>\u3002<\/span><\/p>\n


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\u56fe5 \u4ecb\u4e8e\u793e\u4ea4\u7535\u5546\u5e73\u53f0\u4e0e\u666e\u901a\u7528\u6237\u95f4\u7684\u4e3b\u4f53\/\u4e2d\u4ecb\uff08agent\/intermediary\uff09<\/span><\/p>\n


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\u7814\u7a76\u56e2\u961f\u8fdb\u4e00\u6b65\u8bc1\u5b9e\uff0c\u5229\u7528\u65b0\u578b\u56fe\u795e\u7ecf\u7f51\u7edc\u5bf9\u793e\u4ea4\u7535\u5546\u4e2d\u590d\u6742\u7684\u793e\u4ea4\u4e92\u52a8\u884c\u4e3a\u8fdb\u884c\u6709\u6548\u5efa\u6a21\uff0c\u53ef\u4ee5\u5b9e\u73b0\u51c6\u786e\u7684\u7528\u6237\u4ef7\u503c\u9884\u6d4b<\/span> (Piao et al. WWW 2021) <\/span>\u548c\u793e\u7fa4\u4ef7\u503c\u9884\u6d4b <\/span>(Zhang et al. WWW 2021)<\/span>\uff0c\u4ece\u800c\u6709\u6548\u5229\u7528\u7528\u6237\u793e\u4ea4\u4fe1\u606f\u9884\u6d4b\u7ecf\u6d4e\u4ef7\u503c\u3002\u540c\u65f6\u7814\u7a76\u56e2\u961f\u53d1\u73b0\uff0c\u53ef\u4ee5\u57fa\u4e8e\u56e0\u679c\u63a8\u65ad\u7684\u65b9\u6cd5\u5efa\u6a21\u793e\u4ea4\u5f71\u54cd\u7684\u56e0\u679c\u6027\uff0c\u907f\u514d\u201c\u4f2a\u5173\u8054\u201d\uff0c\u5b9e\u73b0\u7cbe\u51c6\u7684\u793e\u4ea4\u7535\u5546\u7528\u6237\u6d41\u5931\u9884\u6d4b<\/span>\uff08Zhang et al. WSDM 2022\uff09<\/span>\u3002<\/span><\/p>\n


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2. <\/strong>\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u5e73\u53f0\u7b97\u6cd5\u8bbe\u8ba1\u4f18\u5316<\/span><\/strong><\/strong><\/p>\n<\/section>\n

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\u57fa\u4e8e\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u673a\u5236\u7684\u7406\u89e3\uff0c\u7814\u7a76\u56e2\u961f\u63d0\u51fa\u4e86\u4e00\u7cfb\u5217\u521b\u65b0\u6027\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u8bbe\u8ba1\uff0c\u4ece\u800c\u6784\u5efa\u4e86\u66f4\u6709\u6548\u3001\u66f4\u5148\u8fdb\u7528\u4e8e\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u5e73\u53f0\u7684\u63a8\u8350\u7cfb\u7edf\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u52a0\u7cbe\u51c6\u7684\u5546\u54c1\u63a8\u8350\u3002<\/span><\/p>\n


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\u5728\u5173\u7cfb\u611f\u77e5\u7684\u793e\u4f1a\u5316\u63a8\u8350\u65b9\u9762\uff0c\u7814\u7a76\u56e2\u961f\u5229\u7528\u57fa\u4e8e\u4e09\u5143\u7ec4\u7684\u53e3\u53e3\u76f8\u4f20\u7ed3\u6784\u8054\u5408\u5efa\u6a21\u7528\u6237\u5174\u8da3\u548c\u793e\u4ea4\u5f71\u54cd<\/span>\uff08Gao et al. TKDE2020a\uff09<\/span>\uff0c\u8bbe\u8ba1\u7279\u8d28\u5316\u7684\u793e\u4ea4\u6b63\u5219\u65b9\u6cd5\uff0c\u5efa\u6a21\u670b\u53cb\u95f4\u7684\u7ec6\u7c92\u5ea6\u76f8\u4f3c\u6027<\/span>\uff08Gao et al. TKDE2020b\uff09<\/span>\uff0c\u5e76\u6784\u5efa\u57fa\u4e8e\u793e\u4f1a\u5173\u7cfb\u7684\u6ce8\u610f\u529b\u56fe\u5377\u79ef\u7f51\u7edc\uff0c\u6709\u6548\u5efa\u6a21\u793e\u4ea4\u7535\u5546\u5f02\u8d28\u4fe1\u606f\u7f51\u7edc\u4e2d\u4e0d\u540c\u79cd\u7c7b\u7684\u5173\u7cfb<\/span>\uff08Xu et al. CIKM 2019\uff09<\/span>\u3002<\/span><\/p>\n


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\u56fe6 \u793e\u4ea4\u7535\u5546\u5f02\u8d28\u4fe1\u606f\u7f51\u7edc<\/span><\/p>\n


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\u5728\u8de8\u5e73\u53f0\u63a8\u8350\u65b9\u9762\uff0c\u7814\u7a76\u56e2\u961f\u540c\u65f6\u8003\u8651\u793e\u4ea4\u5173\u7cfb\u548c\u8de8\u5e73\u53f0\u7279\u5f81\uff0c\u6709\u6548\u5229\u7528\u4e0d\u540c\u5e73\u53f0\u7684\u7528\u6237-\u5546\u54c1\u4ea4\u4e92\u4fe1\u606f\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u793e\u4ea4\u5173\u7cfb\u4fe1\u606f\uff0c\u5b9e\u73b0\u7cbe\u51c6\u7684\u8de8\u5e73\u53f0\u63a8\u8350\u7cfb\u7edf<\/span> (Lin et al. SIGIR 2019)<\/span>\u3002<\/span><\/p>\n


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\u56fe7 \u8de8\u5e73\u53f0\u63a8\u8350\u7b97\u6cd5<\/span><\/p>\n


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\u5728\u56e2\u8d2d\u63a8\u8350\u65b9\u9762\uff0c\u7814\u7a76\u56e2\u961f\u8bbe\u8ba1\u7528\u4e8e\u523b\u753b\u590d\u6742\u56e2\u8d2d\u884c\u4e3a\u7684\u56fe\u5377\u79ef\u7f51\u7edc\u65b9\u6cd5<\/span> (Zhang et al. ICDE 2021)<\/span>\uff0c\u6784\u5efa\u6709\u5411\u5f02\u8d28\u56fe\u53ca\u57fa\u4e8e\u591a\u89c6\u56fe\u5d4c\u5165\u4f20\u64ad\u7684\u56fe\u5377\u79ef\u7f51\u7edc\u6a21\u5757\uff0c\u8868\u5f81\u7528\u6237\u9762\u5411\u62fc\u56e2\u7684\u8d2d\u4e70\u884c\u4e3a\u53ca\u793e\u4ea4\u5173\u7cfb\uff0c\u63d0\u53d6\u56fe\u4e0a\u9ad8\u9636\u7ed3\u6784\u4fe1\u606f\uff0c\u5e76\u6709\u6548\u5229\u7528\u56e2\u8d2d\u5931\u8d25\u8bb0\u5f55\u63d0\u5347\u7528\u6237\u504f\u597d\u5b66\u4e60\u6548\u679c\uff0c\u5b9e\u73b0\u7cbe\u51c6\u62fc\u56e2\u63a8\u8350\u3002<\/span><\/p>\n


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\u56fe8 \u56e2\u8d2d\u63a8\u8350\u7b97\u6cd5<\/span><\/p>\n


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\u5f00\u6e90\u6570\u636e\u96c6<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u4e3a\u65b9\u4fbf\u76f8\u5173\u7814\u7a76\u8005\u7684\u8fdb\u4e00\u6b65\u5206\u6790\u7814\u7a76\u6570\u5b57\u793e\u4ea4\u7ecf\u6d4e\u5e73\u53f0\uff0c\u7814\u7a76\u56e2\u961f\u586b\u8865\u73b0\u4eca\u6ca1\u6709\u516c\u5f00\u793e\u4ea4\u7535\u5546\u6570\u636e\u96c6\u7684\u7a7a\u7f3a\uff0c\u7cbe\u5fc3\u6536\u96c6\u3001\u6574\u7406\u5e76\u5f00\u6e90\u4e86\u4e24\u4e2a\u771f\u5b9e\u4e16\u754c\u7684\u5927\u89c4\u6a21\u6570\u636e\u96c6\uff1a\u7528\u4e8e\u7cbe\u51c6\u793e\u4f1a\u5316\u63a8\u8350\u3001\u8de8\u5e73\u53f0\u793e\u4f1a\u5316\u63a8\u8350\u548c\u53e3\u53e3\u76f8\u4f20\u63a8\u8350\u7684\u5206\u4eab-\u8d2d\u4e70\u884c\u4e3a\u6570\u636e\u96c6<\/strong>\u548c\u7528\u4e8e\u56e2\u8d2d\u63a8\u8350\u7684\u56e2\u8d2d\u6570\u636e\u96c6<\/strong>\u3002<\/span><\/p>\n


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\u76f8\u5173\u5de5\u4f5c\u94fe\u63a5<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u76f8\u5173\u8bba\u6587\u8be6\u60c5\u53c2\u89c1\uff1a<\/span><\/span><\/p>\n

http:\/\/fi.ee.tsinghua.edu.cn\/social-e-commerce\/<\/span><\/span><\/p>\n


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\u4f5c\u8005\u4fe1\u606f<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\u7cfb\u5217\u7814\u7a76\u7531\u6e05\u534e\u5927\u5b66\u7535\u5b50\u7cfb\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u5b9e\u9a8c\u5ba4\u91d1\u5fb7\u9e4f\u8001\u5e08\u3001<\/span>\u674e\u52c7\u8001\u5e08\u9886\u5bfc\uff0c\u4e3b\u8981\u4f5c\u8005\u5305\u62ec\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u5b9e\u9a8c\u5ba4\u5728\u8bfb\u7814\u7a76\u751f\u9648\u667a\u9686\u3001\u5f20\u56fd\u6862\u3001\u6734\u666f\u534e\u3001\u5f20\u94a7\uff0c\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u5b9e\u9a8c\u5ba4\u6bd5\u4e1a\u751f\u66f9\u701a\u6210\uff08\u73b0\u65af\u5766\u798f\u5927\u5b66\u535a\u58eb\u751f\uff09\u3001\u9ad8\u5bb8\uff08\u73b0\u6e05\u534e\u5927\u5b66\u535a\u58eb\u540e\uff09\u3001\u5f90\u4e30\u529b\uff08\u73b0\u829d\u52a0\u54e5\u5927\u5b66\u535a\u58eb\u540e\uff09\u3001\u6797\u5b50\u6052\uff08\u73b0\u5c0f\u7c73\u79d1\u6280\uff09\u7b49\u3002<\/span><\/p>\n


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\u91d1\u5fb7\u9e4f<\/span><\/strong>\uff0c\u6559\u6388\uff0c\u535a\u58eb\u751f\u5bfc\u5e08\uff0c\u73b0\u4e3a\u6e05\u534e\u5927\u5b66\u7535\u5b50\u7cfb\u515a\u59d4\u4e66\u8bb0\u3002\u957f\u671f\u4ece\u4e8b\u7f51\u7edc\u6570\u636e\u5206\u6790\u4e0e\u901a\u4fe1\u7cfb\u7edf\u65b9\u9762\u7814\u7a76\u5de5\u4f5c\u3002\u7533\u8bf7\u53d1\u660e\u4e13\u522950\u4f59\u9879\uff0c\u5df2\u6388\u6743\u53d1\u660e\u4e13\u522932\u9879\u30022002\u5e74\u83b7\u56fd\u5bb6\u6280\u672f\u53d1\u660e\u4e8c\u7b49\u5956\u3002\u5386\u5e74\u5171\u53d1\u8868\u5b66\u672f\u8bba\u6587200\u4f59\u7bc7\uff0c\u5176\u4e2dSCI\u6536\u5f55\u8bba\u6587120\u4f59\u7bc7\u3002<\/span><\/p>\n

http:\/\/web.ee.tsinghua.edu.cn\/jindepeng\/zh_CN\/index.htm<\/span><\/p>\n


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\u674e\u52c7<\/span><\/strong>\uff0c\u6e05\u534e\u5927\u5b66\u7535\u5b50\u7cfb\u957f\u8058\u526f\u6559\u6388\uff0c\u535a\u58eb\u751f\u5bfc\u5e08\uff0c\u957f\u6c5f\u5b66\u8005\uff0c\u56fd\u5bb6\u91cd\u70b9\u7814\u53d1\u8ba1\u5212\u9879\u76ee\u8d1f\u8d23\u4eba\u3002\u957f\u671f\u4ece\u4e8b\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u65b9\u9762\u7684\u79d1\u7814\u5de5\u4f5c\uff0c\u5728KDD\u3001NeurIPS\u3001ICLR\u3001WWW\u3001UbiComp\u7b49\u56fd\u9645\u4f1a\u8bae\u4e0e\u671f\u520a\u53d1\u8868\u5b66\u672f\u8bba\u6587100\u4f59\u7bc7\uff08CCF A\u7c7b80\u7bc7\uff09\uff0c6\u6b21\u83b7\u56fd\u9645\u4f1a\u8bae\u6700\u4f73\u8bba\u6587\/\u63d0\u540d\u5956\uff0c10\u7bc7\u8bba\u6587\u5165\u9009ESI\u9ad8\u88ab\u5f15\u7528\u8bba\u6587\u3002\u5148\u540e\u5165\u9009\u5168\u7403\u201c\u9ad8\u88ab\u5f15\u79d1\u5b66\u5bb6\u201d\u540d\u5355\u3001\u56fd\u5bb6\u201c\u4e07\u4eba\u8ba1\u5212\u201d\u9752\u5e74\u62d4\u5c16\u4eba\u624d\u8ba1\u5212\u3001\u4e2d\u56fd\u79d1\u534f\u9752\u5e74\u4eba\u624d\u201c\u6258\u4e3e\u5de5\u7a0b\u201d\u8ba1\u5212\uff0c\u83b7IEEE ComSoc\u4e9a\u592a\u533a\u6770\u51fa\u9752\u5e74\u5b66\u8005\u5956\u3001\u6559\u80b2\u90e8\u79d1\u6280\u8fdb\u6b65\u4e00\u7b49\u5956\u3001\u7535\u5b50\u5b66\u4f1a\u81ea\u7136\u79d1\u5b66\u4e8c\u7b49\u5956\u3001\u5434\u6587\u4fca\u4eba\u5de5\u667a\u80fd\u4f18\u79c0\u9752\u5e74\u5956\u7b49\u3002<\/span><\/p>\n

http:\/\/fi.ee.tsinghua.edu.cn\/~liyong\/<\/span><\/p>\n


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\u9648\u667a\u9686<\/span><\/strong>\uff0c\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u5b9e\u9a8c\u5ba4\u535a\u58eb\u751f\u3002<\/span><\/p>\n

https:\/\/achenzhl.github.io\/<\/span><\/p>\n


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\u5f20\u56fd\u6862<\/span><\/strong>\uff0c\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u5b9e\u9a8c\u5ba4\u535a\u58eb\u751f\u3002<\/span><\/p>\n


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\u6734\u666f\u534e<\/span><\/strong>\uff0c\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u5b9e\u9a8c\u5ba4\u7855\u58eb\u751f\u3002<\/span><\/p>\n


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\u66f9\u701a\u6210<\/span><\/strong>\uff0c\u65af\u5766\u798f\u8ba1\u7b97\u673a\u7cfb\u535a\u58eb\u751f\uff0c<\/span>\u65af\u5766\u798f\u4ea4\u53c9\u5b66\u79d1\u5956\u5b66\u91d1\u5f97\u4e3b\uff0c\u66fe\u83b7CHI\uff0cCSCW\u6700\u4f73\u8bba\u6587\u63d0\u540d\u3002<\/span><\/span><\/p>\n

<\/span>http:\/\/hanchengcao.me\/<\/span><\/p>\n


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\u9ad8\u5bb8<\/span><\/strong>\uff0c\u6e05\u534e\u5927\u5b66\u6570\u636e\u79d1\u5b66\u4e0e\u667a\u80fd\u5b9e\u9a8c\u5ba4\u535a\u58eb\u540e\uff0c\u66fe\u83b7SIGIR\u6700\u4f73\u77ed\u8bba\u6587\u63d0\u540d\u3002<\/span><\/p>\n

https:\/\/sites.google.com\/view\/chengaothu\/<\/span><\/p>\n


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\u5f90\u4e30\u529b<\/span><\/strong>\uff0c \u829d\u52a0\u54e5\u5927\u5b66\u57ce\u5e02\u521b\u65b0\u7814\u7a76\u6240\u4e0e\u77e5\u8bc6\u5b9e\u9a8c\u5ba4\u535a\u58eb\u540e\u3002<\/span><\/p>\n

https:\/\/fenglixu.github.io\/<\/span><\/p>\n


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\u6797\u5b50\u6052<\/span><\/strong>\uff0c\u73b0\u5c0f\u7c73\u79d1\u6280\u3002<\/span><\/p>\n

https:\/\/lzhbrian.me\/<\/span><\/p>\n


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[1] Hancheng Cao, Zhilong Chen, Mengjie Cheng, Shuling Zhao, Tao Wang, and Yong Li. 2020. You Recommend, I Buy: How and Why People Engage in Instant Messaging Based Social Commerce. In Proceedings of the ACM on Human-Computer Interaction 5, CSCW1 (2021). 1\u201325.<\/span><\/p>\n

[2] Hancheng Cao, Zhilong Chen, Fengli Xu, Tao Wang, Yujian Xu, Lianglun Zhang, and Yong Li. 2020. When Your Friends Become Sellers: An Empirical Study of Social Commerce Site Beidian. In Proceedings of the International AAAI Conference on Web and Social Media, Vol. 14. 83\u201394.<\/span><\/p>\n

[3] Zhilong Chen, Hancheng Cao, Xiaochong Lan, Zhicong Lu, and Yong Li. 2022. Beyond Virtual Bazaar: How Social Commerce Promotes Inclusivity for the Traditionally Underserved Community in Chinese Developing Regions. In Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems. 1\u201315.<\/span><\/p>\n

[4] Zhilong Chen, Hancheng Cao, Fengli Xu, Mengjie Cheng, Tao Wang, and Yong Li. 2020. Understanding the Role of Intermediaries in Online Social E-commerce: An Exploratory Study of Beidian. In Proceedings of the ACM on Human-Computer Interaction 4, CSCW2 (2020). 1\u201324. link<\/span><\/p>\n

[5] Jinghua Piao, Guozhen Zhang, Fengli Xu, Zhilong Chen, and Yong Li. 2021. Bringing Friends into the Loop of Recommender Systems: An Exploratory Study. In Proceedings of the ACM on Human-Computer Interaction 5, CSCW2 (2021). 1\u201326.<\/span><\/p>\n

[6] Chen Gao, Chao Huang, Donghan Yu, Haohao Fu, Tzu-Heng Lin, Depeng Jin, and Yong Li. 2020. Item Recommendation for Word-of-Mouth Scenario in Social E-Commerce. IEEE Transactions on Knowledge and Data Engineering (2020).<\/span><\/p>\n

[7] Chen Gao, Nian Li, Tzu-Heng Lin, Dongsheng Lin, Jun Zhang, Yong Li, and Depeng Jin. 2020. Social Recommendation with Characterized Regularization. IEEE Transactions on Knowledge and Data Engineering (2020).<\/span><\/p>\n

[8] Tzu-Heng Lin, Chen Gao, and Yong Li. 2019. Cross: Cross-platform Recommendation for Social E-commerce. In Proceedings of the 42nd International ACM SIGIR Conference on Research and Development in Information Retrieval. 515\u2013524.<\/span><\/p>\n

[9] Jinghua Piao, Guozhen Zhang, Fengli Xu, Zhilong Chen, Yu Zheng, Chen Gao, and Yong Li. 2021. Bringing Friends into the Loop of Recommender Systems: An Exploratory Study. In Proceedings of the Web Conference 2021. 3146\u20133157.<\/span><\/p>\n

[10] Fengli Xu, Zhenyu Han, Jinghua Piao, and Yong Li. 2019. “I Think You’ll Like It” Modelling the Online Purchase Behavior in Social E-Commerce. In Proceedings of the ACM on Human-Computer Interaction 3, CSCW (2019). 1\u201323.<\/span><\/p>\n

[11] Fengli Xu, Jianxun Lian, Zhenyu Han, Yong Li, Yujian Xu, and Xing Xie. 2019. Relation-Aware Graph Convolutional Networks for Agent-Initiated Social E-Commerce Recommendation. In Proceedings of the 28th ACM International Conference on Information and Knowledge Management. 529\u2013538.<\/span><\/p>\n

[12] Fengli Xu, Guozhen Zhang, Yuan Yuan, Hongjia Huang, Diyi Yang, Depeng Jin, and Yong Li. 2021. Understanding the Invitation Acceptance in Agent-Initiated Social E-Commerce. In Proceedings of the International AAAI Conference on Web and Social Media, Vol. 15. 820\u2013829.<\/span><\/p>\n

[13] Guozhen Zhang, Yong Li, Yuan Yuan, Fengli Xu, Hancheng Cao, Yujian Xu, and Depeng Jin. 2021. Community Value Prediction in Social E-Commerce. In Proceedings of the Web Conference 2021. 2958\u20132967.<\/span><\/p>\n

[14] Guozhen Zhang, Jinwei Zeng, Zhengyue Zhao, Depeng Jin, and Yong Li. 2022. A Counterfactual Modeling Framework for Churn Prediction. In Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining. 1424\u20131432.<\/span><\/p>\n

[15] Jun Zhang, Chen Gao, Depeng Jin, and Yong Li. 2021. Group-Buying Recommendation for Social E-Commerce. In 2021 IEEE 37th International Conference on Data Engineering (ICDE). 1536-1547.<\/span><\/p>\n


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